BlackBerry has launched a challenge for developers, both experienced and budding, to build BlackBerry 10 applications for Malaysians. The BlackBerry 10 App Challenge Malaysia is part of the BlackBerry and MSC Malaysia Integrated Content Development (ICON) programme, run by the Multimedia Development Corporation (MDeC) collaboration.
[L-R: Wan Murdani Wan Mohamad, Director of Digital Enablement Division, MDeC, Annamalai Muthu, Country Director for Malaysia, BlackBerry]
Winners of the app challenge will win cash prizes as well as BlackBerry smartphones from BlackBerry Malaysia.
Annamalai Muthu, Country Director for Malaysia at BlackBerry shares, “BlackBerry is delighted to launch this initiative. The BlackBerry 10 platform provides a new and unique mobile computing experience, and it holds great possibilities for developers to build apps that will wow Malaysians. Developers will find it easy to build powerful and relevant local applications on the BlackBerry 10 platform. I hope this exciting challenge will spur Malaysian developers to build apps that BlackBerry users will love.”
The BlackBerry 10 App Challenge Malaysia will have two categories for teams to compete in. Cash prize totalling up to RM15,000 and three BlackBerry Z10 smartphones await the winners of the Open category while under the University Students category, participants stand a chance to win RM9,000 cash and three BlackBerry Z10 smartphones as first prize. Two second prizes winners and five consolation prizes will be announced for each category and these winners will receive cash prizes.
Over the next few weeks, project managers for the challenge will reach out to mobile developers throughout the country as well as engage with universities all over Malaysia. Teams will be required to register before the end of April 2013 and complete their applications by end June 2013. The winning teams of the BlackBerry 10 App Challenge Malaysia will be announced sometime in July 2013.
More details of the BlackBerry 10 App Challenge Malaysia can be found at over here.