The whole range of products and services under the realm of Tune Group of Companies and AirAsia are now available via a one-stop-centre with the opening of the Tune Store lifestyle outlet at Low Yat Plaza in Bukit Bintang.
[Group picture- Tune Group & AirAsia employees at the Tune Store]
An initiative by Tune Talk, the mobile service provider arm of the Tune Group, Tune Store brings together product and service offerings as well as merchandise of AirAsia, Tune Talk, Tune Hotels, Tune Money, Tune Insurance, Caterham F1 Team and Queens Park Rangers Football Team (QPR), AirAsia BIG Loyalty Programme, AirAsia Megastore and AirAsia RedTix.
Tune Store occupies about a 1,000 square feet area on the upper ground floor of Low Yat Plaza.
“We chose Low Yat Plaza for our very first lifestyle concept Tune Store obviously due to its high traffic and strategic location right at the heart of Kuala Lumpur. Through the Tune Store, we seek to create in-store solutions to further bring our Tune brands forward.
What we want to achieve is an optimisation of our brand value through a holistic store approach, by understanding the differences between consumers and shoppers and leveraging on their insights,” said Jason Lo, CEO of Tune Talk.
Apart from Tune Talk starter SIM packs and top-ups, Tune Store caters to AirAsia and Tune Hotels bookings, information and signing up for Tune Insurance and AirAsia BIG Loyalty, as well as merchandise kiosks of Caterham F1, QPR and AirAsia Megastore.
“What we are doing here is creating a more integrated customer experience through touch points while combining the synergised efforts from Group affiliates and build an excellent customer journey to maximise the value of our products. At the end of the day, we look at building customer loyalty and retention by providing them a gratifying product experience,” added Jason.