Maxis Berhad has introduced Maxis’ Location-based Advertising (LBA), a service for brands and advertisers to reach out to Maxis myDeals customers at the right place and time using cell location technology.
The service, which can be time based as well, enables advertisers to select the demographic profile of their target customers and apply it to their preferred destination to deliver the right message or promotional offer to customers.
Maxis & Hotlink customers who are members of myDeals will be able to enjoy these customised offers each time they walk into a specific location where Maxis’ LBA is available. Once the system detects their presence, an SMS will be sent to them at no charge with the featured promotional offer.
The location-based advertising service is now available in over 15 participating shopping destinations, including popular malls in the Klang Valley such as Mid Valley Megamall, 1 Utama, Sunway Pyramid, KLCC, Pavilion and The Curve, as well as other attractive shopping locations such as KLIA, LCCT and Genting Highlands.
The operator said that by year end, the service will be available in over 25 destinations throughout Malaysia.
So far 21 brands has signed up as launch partners. They are CIMB, TGV, HTC, LG, Mom’s Care, Crocs, Sketchers, Philips Avent, Ralph Lauren, Davidoff, Calvin Klein, Nestle (Milo 3 In 1), Lancome, Shu Uemura, Cadbury, Guess, GAP, La Senza, Biotherm, Kerastase and Kiehl’s.
Maxis launched myDeals in 2011 and has 4 million members to date.