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U Mobile signs Two Year Exclusive Contract with 99 Speedmart

Malaysia 3G mobile operator, U Mobile Sdn Bhd has signed an initial two-year exclusive contract with 99 Speedmart –a mini market chain in Malaysia.

UMobile-99SpeedMart[L-R: Ng Lee Tieng, Public Relation Director  of 99 Speedmart and Jaffa Sany Ariffin, CEO of U Mobile]

Via the partnership, 99 Speedmart gets the right for an exclusive distribution of U Mobile prepaid SIM Packs and mobile reloads in over 430 99 Speedmart outlets within Klang Valley.

Speaking about the partnership, Jaffa Sany Ariffin, Chief Executive Officer of U Mobile said, “By offering our products at 99 Speedmart, we now address a broader range of customers who normally shop in these outlets. They are part of our target markets for the prepaid segment and the availability of U Mobile prepaid products in these outlets will make it convenient for them to stay connected with friends and family.”

“U Mobile is delighted to partner with 99 Speedmart, which has different sets of shoppers and has strong fundamental key retail measurements that our company can leverage on. We are set to see tremendous growth in our prepaid segment this year” he added.

99 Speedmart is a mini market retail chain that carries an assortment of groceries ranging more than 3,000 items in an inviting and well-organised environment with high in-stock position.

Similar to the collaboration with 99 Speedmart, U Mobile also has existing partnership with other non-traditional distribution channels, including Giant, Singer, 7-Eleven, Cosway, Senheng and senQ stores, making the telco’s total distribution channels to more than 22,000 outlets nationwide.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy