Tuesday, February 7, 2023

Celcom Offers Unlimited Android Apps Subscription via Mobiroo

Celcom Axiata Berhad has partnered with Mobiroo Inc., a Canadian mobile apps store, to offer unlimited apps subscription for Android customers. The partnership with Mobiroo is first in Malaysia and South East Asia.

Mobiroo offers unlimited access to more than 750 premium Android apps from all categories including games, health and fitness, music, productivity, utilities, books, business and more. The company said that the number of apps are expected to hit 1,000 by the end of the year.

Celcom-Mobiroo[Afizulazha Abdullah, Chief Digital Services Officer of Celcom Axiata Berhad (2nd from left) and Alan Wong, Vice President – APAC Region for Mobiroo Inc. (2nd from right) ]

Exclusive to Celcom customers on Android devices, Mobiroo will be available via Apps Cube on The Cube at RM9.90 per month for a limited time, which is half the usual fee of RM18.80.

All downloadable apps available on Mobiroo are free from pop-up ads and are screened for malware, bugs, piracy, and quality. Subscribers will be billed directly through their Celcom prepaid or postpaid accounts without the need for credit cards and users can share their account with family or across devices. The service also allows up to two devices to be linked to one account, allowing users to enjoy unlimited apps on their other devices or with their family.

Speaking at the launch, Afizulazha Abdullah, Chief Digital Services Officer of Celcom Axiata Berhad said, “Mobiroo is the first ever unlimited apps service in Malaysia and represents fantastic value for our customers who are rapidly embracing smartphones, especially Android devices. Coupled with Celcom?s fastest, widest, and most stable nationwide mobile network which is now LTE-enabled, this groundbreaking and first-ever service in Malaysia opens up a whole new experience exclusively for Celcom’s subscribers.”

Alan Wong, President – APAC Region of Mobiroo Inc. commented, “Like other fast-growing services that offer unlimited content, Mobiroo is a premium app experience that makes paid apps more appealing, affordable, and low-risk for Celcom’s Android users. We are excited to team up with The Cube to provide Malaysian consumers with a premium service that offers fantastic value and unlimited access to thousands of Ringgit worth of top paid apps for the price of a premium coffee.”

“We see tremendous potential in the Malaysian market which has emerged as a hub for developing apps and mobile services with more than 100% mobile penetration. With more paid apps and games being added to Mobiroo’s list every day, the value we bring to the service and our Malaysian subscribers never stops growing,” Alan added.

Through the partnership, Mobiroo and Celcom will also support national digital development initiatives by giving local developers the opportunity to list and commercialise their creations through Mobiroo’s dedicated developer relations programme.

To download the app, Celcom customers can dial *888# on mobile phones. Celcom is offering a free 7 days trial for customers who want to experience the app. More info, please visit the Celcom website.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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