Maxis Berhad has announced the appointment of Morten Lundal as its new Chief Executive Officer (CEO) to take office on 1 October 2013. He will be reporting to the Chairman of the Board and be appointed to the Board as an Executive Director.
Morten(picture) is presently Group Chief Commercial Officer of Vodafone Group plc, a member of the Executive Committee responsible for commercial activities at the group level. Prior to assuming this position in 2010, Morten was Regional CEO responsible for 8 operating companies in Central Europe and Africa. He joined Vodafone from DiGi.Com Berhad Group, Malaysia (DiGi Malaysia) in 2008.
In 2004, Morten was appointed CEO of DiGi Malaysia where he made various changes crucial to DiGi Malaysia’s transformation and growth. Under his leadership, DiGi Malaysia’s mobile revenue market share, earnings and share price increased significantly.
Morten joined Nordic mobile operator Telenor in 1997 and held several Chief Executive Officer positions including for the Internet Division and Telenor Business Solutions as well as the position of Executive Vice President for Corporate Strategy.
He holds a Master of Business Administration from IMD Lausanne and a Master of Business and Economics from the Norwegian School of Management (BI).
“We are delighted to welcome Morten on board. We are confident that we have identified the right person. He has demonstrated the ability to take bold steps and make radical changes to align an organisation to anticipated changes in the industry and consumer demand. We particularly welcome his focus on innovation and management development,” said Raja Tan Sri Dato’ Seri Arshad bin Raja Tun Uda, Chairman of the Board of Maxis.
“I am very happy to join Maxis and look forward to using my experience and energy to build on the inherent strengths of the Company and its leadership of the telecommunications industry in Malaysia” Morten Lundal said.