Monday, January 30, 2023

Celcom launches 3 new e-commerce Portals

Three new e-commerce portals have been announced by Celcom Axiata today. The 3 new portals are Bachabooku, Buzzaar, and The Crescent, all will go live in September.

Celcom-ecommerce-portals[Representatives from Celcom Axiata Berhad (from third left, back row) Oon Chau Kok , Head of Digital Shopping; Zalman Aefendy Zainal Abidin, Chief Marketing Officer; Afizulazha Abdullah, Chief Digital Services Officer; and Liew Tze Min, Head of Digital Technology.]

Bachabooku is an online store providing local electronic books and magazines. On the other hand, Buzzaar is an online specialty store that offers delivery of popular regional specialties from all parts of Malaysia to customers’ doorsteps whereas The Crescent will be launched as an Islamic lifestyle hub offering a variety of products such as an online hijab store and digital content.

Celcom said that the new portals are aligned with Celcom’s goal to develop more online business avenues as a key revenue pillar over the next two years.  Celcom is projecting one million customers on the portals by the end of 2014.

As Celcom’s first e-books portal, Bachabooku is offering more than 700 electronic publications including books and magazines from local authors and publishers. Customers are able to purchase content on their mobile phones or tablet from as low as RM0.90 as a special launch offer as well as can enjoy up to 50% off the retail price of the physical publications for subscriptions of 12 months or more.

The service is currently open to Celcom customers only who can opt to pay via Celcom’s Air Cash service or through their Celcom postpaid or prepaid accounts. Celcom also will feature mainstream newspapers in their line-up for this service in the near future.


Buzzaar is convenient for consumers who are looking for a variety of local authentic delicacies such as Sarawak’s renowned kek lapis and ikan terubuk, but who cannot usually do so due to their location in other parts of Malaysia. Buzzaar will be launched with specialty offerings from Sarawak – Malaysia’s “Bumi Kenyalang” – with more merchants from Sabah and the whole of Peninsular Malaysia added over the next few months.

The portal is available to all Malaysian-based customers regardless of whether they are Celcom customers and payment can be made through credit cards.

The Crescent
The Crescent is Celcom’s first Islamic one stop lifestyle centre that offers Islamic infotainment and lifestyle services. The Crescent will be launched with a Muslim fashion store where visitors can also enjoy demonstration videos and content on the latest style and trend in Muslim fashion apart from browsing through a wide range of hijabs and other clothing. In the pipeline, the store will be expanded to support other products such as cosmetics, supplements and food. The portal will soon incorporate additional Islamic content from The Cube – Celcom’s branded multimedia portal – as well as Islamic financial services including Celcom’s m-Zakat payment portal.

Celcom said that all portals feature simple and user-friendly search and navigation, a virtual catalogue, sophisticated promotional functionality, and a streamlined and intuitive customer experiences.

To fully enable the new e-commerce portals, Celcom will be establishing online web and mobile app platforms, secure payment channels, as well as consultation, training and internet connectivity to participating merchants where needed. In turn, merchants will be selected based on product quality, customer support, world-class product merchandising, and competitive pricing.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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