Last Saturday, HTC Malaysia officially launched the HTC Day at the HTC concept kiosk located at The Gardens Mall, to celebrate the milestones achieved and 17 years of pioneering innovation the company has brought through its smartphones.
[Emcee Vince Chong, Sirpa Ikola, SK Wong]
At the event HTC Malaysia introduced the HTC Switch program as well as a new customer service procedure in support of the Here’s to Change campaign rolled out recently which involves the partnership with global Hollywood actor, Robert Downey Jr. Details below:
HTC Switch Program
The HTC Switch program is to educate HTC retailers and consumers on the user friendly transfer tools on HTC smartphones. HTC features four easy-to-use transfer tools for consumers that make the switch to HTC smartphones a breeze; they are the Android Play Store downloadable HTC Transfer Tool, the HTC Sync Manager, the web-based HTC Get Started and HTC Backup, a transfer tool that utilizes cloud services. These essential tools help users retrieve and transfer all their important data, photos, videos, music, contacts and emails to their brand new HTC smartphone.
Brand New Customer Service
HTC is introducing a new customer service through the introduction of a new HTC Careline at 1800 88 9855 for their customers. Customers with device issues can send their devices to be diagnosed and repaired by simply contacting the HTC Careline without leaving the comfort of home. HTC personnel will collect the device from the customer and have it sent back to them once it is completed.
HTC One X Trade-in Program
HTC also offered a special promotion to HTC One X users on HTC Day that allowed them to purchase the flagship smartphone, HTC One at a discounted price of RM999 when they trade in their HTC One X smartphone.
“HTC has always been the trend-setter in challenging the status quo in smartphone technology. We produced the first Android smartphone and also pioneered the touch-screen feature in smartphones,” said SK Wong, Country Manager of HTC Malaysia. “This commitment definitely did not end there as we launched the flagship HTC One that introduced a full-aluminium unibody and a dual front speaker that no one has done before.”
“HTC’s first ‘Here’s to Change’ advertisement featuring Robert Downey Junior, carries the creative message that HTC caters to a variety of different people through the actor’s creative, quirky and rebellious attitude. Robert Downey Junior is given creative control and has heavily defined the direction of the ad,” said Sirpa Ikola, Senior Marketing Director of HTC South Asia.