Mobile social application WeChat, has recently partnered with Chatime, a lifestyle tea provider in Malaysia. Via this partnership. WeChat users will get an opportunity to redeem and purchase 1 million cups of Chatime, worth over RM6 million through digital coupons made available via the WeChat platform.
[Louis Song, Country Manager of Singapore and Malaysia for International Business Group at Tencent and Bryan Loo, Managing Director of Chatime Malaysia, launching the Chatime Malaysia Official Account]
From today until 27 October 2013, WeChat users will be able to purchase and enjoy their second cup of Chatime at RM1 with every purchase of a normal priced beverage. In order to redeem this exclusive promotion, they would need to simply present the voucher on their phone upon ordering at any Chatime outlets in Malaysia.
Chatime Malaysia has an “Official Account” on WeChat. Official Accounts provide the platform for brands to interact with their consumers. Through this account, WeChat Malaysia users and Chatime fans will be able to receive the latest Chatime Malaysia’s updates and promotions. Customers are also allowed to share their opinions and queries through text, voice, or video messages.
Louis Song, Country Manager of Singapore and Malaysia for International Business Group at Tencent, the company behind the WeChat app, said, “This is the first time WeChat is partnering with a beverage company in Malaysia to host an official account . WeChat offers brands the opportunity to not only engage with their users, but also reward them with unique and exclusive promotions. As a testament to build a deeper engagement with our users, we want to work with great business partners like Chatime Malaysia to create a relevant and meaningful interaction on our platforms.”
Chatime is a Taiwanese franchise founded in 2005 with over 1000 retail outlets across countries like Taiwan, Malaysia, China, India, Macau, Vietnam, Singapore, Hong Kong, Thailand, Korea, Philippines, Indonesia, Australia, Dubai, Vietnam, Myanmar, Canada, UK and the United States. Chatime Malaysia prepares only hand-made beverages with freshly brewed tea prepared on site. Each drink is individually prepared by trained tearistas across 105 outlets nationwide.
Chatime Malaysia will be running a series of roadshows in the Klang Valley, Penang, Ipoh and Johor from now until 27 October 2013, to inform the public about the new promotion.