BBM Channels is now available for BlackBerry users on BlackBerry OS 5 and above and BlackBerry 10 through BlackBerry World. According to BlackBerry, BBM Channels is a forum for active, real conversations between people, brands and communities, will be made. Users can now simply download the update of the newest BBM version to have access to the BBM Channels.
The company said a statement that BBM Channels is built on BBM’s strengths of engagement and communications and gives BBM users a rich community-building tool that will allow them to connect with brands, influencers and people of shared interests.
BBM Channels maintains the BBM core value of giving users’ control over their content by allowing users to join or opt out of channels at their discretion and gives channel owners the ability to deliver content their communities are looking for. Channel owners can post messages, share pictures, spark discussions, post animated GIFs and chat directly with subscribers. Integrated live chat allows channel owners to offer “scheduled chat hours” where BBM users can directly engage with their favorite channels one on one.
This broader beta will give BlackBerry users the chance to try out a growing number of channels and build their communities, either through their own channel or through new contacts made through shared interests on other channels.
This beta period is also a great time for notable brands to test content and engage with users said BlackBerry. BBM Channels for iPhone and Android devices will launch in the coming months.