Friday, June 2, 2023

Nearly 7 out of 10 Malaysians will buy their holidays gifts via a mobile device

A year end holiday shopping survey conducted by Groupon across 12 markets in the Asia Pacific region has revealed that Malaysian consumers currently score the highest in the region when it comes to making holiday gift purchases from their mobile devices.


Two-thirds (66%) of Malaysians plan to use their smartphones or tablet devices to purchase holiday gifts this year, the highest in the region and significantly above the 53% average in Asia Pacific.

In addition, the Malaysian survey respondents stated that they will spend 23% of their holiday shopping budget through a mobile device, higher than Singapore (22%), Indonesian (22%) and Hong Kong (20%). Notably, the 23% mobile shopping spend for Malaysians is now higher than their online shopping spend (22%), showing how mobile-centric lifestyles have become mainstream in Malaysia this holiday season.

The survey revealed that Malaysians plan to purchase an average of six gifts this year end holiday season and will spend an average of MYR241 on holiday gifts. More than 7 out of 10 Malaysians (73%) will spend the same amount or more on gifts this holiday season. At the same time, 73% of Malaysians found staying within budget and finding reasonably priced gifts as their top concern for the holiday shopping season.

The top 10 most popular categories (products and vouchers) for Malaysians this year-end holiday shopping season:

  1. Restaurants (61%)
  2. Holidays (47%)
  3. Clothes & shoes (47%)
  4. Beauty products (43%)
  5. Personal electronics (42%)
  6. Entertainment (34%)
  7. Spa treatments (33%)
  8. Toys (32%)
  9. Books and music (29%)
  10. Jewellery (29%).

Check out the infographic below(hit the image):


Groupon claims that it continues to be one of the most popular shopping destinations amongst Malaysian with 55% of respondents citing that they will still check Groupon for gift ideas for their friends and family, even if they don’t plan to buy from Groupon. According to the survey results, 74% of Malaysians shop on Groupon to save money, while 65% of respondents shop on Groupon to save time.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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