Tuesday, May 30, 2023

Youths have stayed away from Maxis over the past two years

Maxis has been struggling to defend its turf and fend off competition while rivals DiGi.Com Bhd and Celcom Axiata Bhd are gaining ground at its expense.

In an interview, Maxis CEO Morten Lundal acknowledges that the company has somehow lost some of its lustre and market share but it’s not sitting idle. Instead, Maxis will go all-out to capture market share.

“Maxis has been losing market share… just a little bit. The under-performance Maxis is seen in the prepaid over the last two years and that is changeable.

The company used to be great and now becoming average. And we are going to make it great again,” he says.

Lundal outlines some of his plans including making a comeback in the prepaid market, building up its enterprise business where Maxis can provide basic mobile or cloud platform services and revitalising its branding and distribution as well as enhancing customer experience to create “like” moment.

“I think the youths have stayed away from Maxis over the past two years. We want them to re-choose Maxis.”

[Full story]– TheStar

Also read- [Link]Maxis new CEO ready to take on massive task

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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