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Lazada launches mobile shopping app for iPhone & iPad

Lazada, an online shopping mall in South East Asia, announced its new mobile shopping app for iPhone and iPad across the region. The company said that this launch follows Lazada’s recent investment round of approximately US$ 250 million from investors including retail giant Tesco.

Lazada-app-ios-ipad

Fully optimized for iOS 7, the app allows on-the-go shoppers to seamlessly navigate Southeast Asia’s broadest brand and product assortment across several categories including consumer electronics, gadgets, apparel, shoes and accessories.

Features of Lazada Lazada Online Shopping for iOS:

  • Fast and smooth navigation of Lazada’s assortment
  • Full screen and zooming modus to view products in detail
  • Multiple filters to facilitate sorting of products by size, color, brand and price
  • Flexible configuration offering usage in more than four languages
  • Easy and secure payment methods — Credit Card, Cash-On-Delivery and Bank Transfer
  • Exclusive discount codes and notifications about special deals

Lazada also has an Android app which was launched sometime in June last year. The company operates in Indonesia, Malaysia, Philippines, Thailand, and Vietnam.

“Driven by the explosive development of low-cost smartphones and tablets, we are witnessing technology leapfrogging in the region. Lazada’s mobile traffic has more than tripled in the last 12 months and already delivers a significant share of our revenues,” says Maximilian Bittner, CEO of the Lazada Group. “We believe that mCommerce is the future of online shopping. We have acknowledged the customers’ needs and the great convenience mobile offers — that is why we are now launching our new app for iPhone and iPad.”

The new Lazada app for iPhone and iPad is available free of charge from 16th January 2014 onwards. Within the first 72 hours of the launch, users downloading the app will get an exclusive discount of RM30 on any purchase with a minimum spend of RM70. Additionally, Lazada plans to surprise three lucky shoppers who have made a purchase through the new app by giving away three vouchers worth RM500. This lucky draw is eligible to shoppers purchasing using the app from 19 to 31 January.

[Download]– Lazada Lazada Online Shopping for iOS

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy