Malaysia mobile operator, Celcom Axiata Berhad has revealed Russian tennis star and four-time grand slam winner, Maria Sharapova (picture) as the brand ambassador of Celcom First Elite in conjunction with the launch of the priority services plan.
Celcom First Elite postpaid plan was launched yesterday. It comes with priority services including exclusive privileges, lifestyle experiences and top class customer service targeted to high value customers.
The company says that Maria Sharapova truly embodies the stylish, modern, elegant and sophisticated persona of Celcom First Elite and these characteristics fit perfectly with the plan’s aim of providing high value customers an access to exclusive lifestyle experiences and top class customer service.
Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad, said, “Maria Sharapova’s powerful character, perseverance and remarkable performance on the court epitomise Celcom’s aim to become a brand that continues to strive relentlessly in offering cutting edge innovation and solutions to our customers.
“Sharapova is a highly respected personality worldwide and is synonymous with grace, beauty, class and charisma. Her appointment as the icon of Celcom First Elite not only represents its aim to be a leading priority services plan much sought after by many but also resonates with Celcom customers who value her resilience, sense of style and alluring elegance,” Zalman added.
The mobile operator said in a statement that Maria Sharapova’s popularity all over the world is set to inject personality into Celcom First Elite and help Celcom to achieve iconic stature.