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New Celcom First Elite postpaid plan offers Priority & Exclusive Privileges

Celcom Axiata Berhad has just unveiled Celcom First Elite, a postpaid plan with priority services that is set to offer exclusive privileges, lifestyle experiences and top class customer service to high value customers.

Celcom-First-Elite-launch[Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad (fourth from left) and Syed Md Najib Syed Md Noor, Chief Customer Experience, Services & Retail Officer of Celcom Axiata Berhad (fourth from right) unveiling the Celcom First Elite logo.]

Celcom First Elite comes with the following privileges:

To be eligible to access First Assist, First Advantage, First Access and Preferred Number, customers need to subscribe to Celcom First Elite at selected Blue Cube outlets and Celcom Centres.

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Brand Promise

Description

1

First Assist

Exclusive lifestyle experiences including sky rides; PGA pro golf lessons; elite health screening; gentlemen royalty grooming; bespoke tailoring; personal services at home (makeup and hairdo, shoes showcase, elite sushi chef service and lesson, spa retreat); and jewellery soiree which will be managed under Celcom First Elite’s partnership with RedRibbon Days, Malaysia’s pioneer and leading supplier of unique experience gifts

2

First Advantage

Personalised Customer Service with dedicated number and Personal Service Consultant at Blue Cube outlets

3

First Access

Opportunity for customers to be the first to reserve and own the latest devices for guaranteed collection on launching day

4

Preferred Number

Customers can choose their preferred number
Celcom First Elite customers are eligible to the further advantages below after six consecutive months of RM1,000 spending on their monthly bill.

5

First Concierge

One-on-one Personal Service Consultant to facilitate all telecommunications needs

6

Priority Delivery

Customers’ telecommunications needs are delivered straight to their doorstep at their preferred date and time

7

Reserved Parking

Guaranteed parking space reserved exclusively for customers at Blue Cube outlets

8

Pay Your Way

More ways for customers to pay their bill

9

Complimentary Anniversary Device

Customers get to choose from the latest devices available in the market as their yearly gift

10

Device Care

One-to-one replacement for any lost, damaged or stolen devices, delivered directly to customers’ doorstep

Through Celcom First Elite, the mobile operator said that customers could enjoy one simple flat rate at 10 sen across voice, video, SMS and MMS to all networks, at anytime for all domestic usage. The plan comes with pre-bundled 200MB data and complimentary WiFi at a monthly usage commitment of RM150 per month. More details on the Celcom website.

Speaking at the unveiling of Celcom First Elite, Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad, said, “Celcom customers are the cornerstone of our future success and Celcom First Elite is part of our commitment to delivering the best customer experience to high value customers.

“The affluent customers are becoming more discerning and are always looking for the ultimate experience and the highest standard of customer service in every aspect of their lifestyle. The invaluable and exclusive features of Celcom First Elite exemplify our efforts to understand and identify our customers’ passion points that enable us to provide them with priority offerings and services, and give them greater control and convenience to choose experiences that are personalised to their needs,” Zalman added.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy