Huawei, a smartphone maker and a networking solutions company, announced that it will be expanding its presence in Malaysia this year with more flagship mobile devices and opening of 100 retail/concept stores at key market centres. In addition, the company will also be setting up 500 promotional sales kiosk nationwide.
The company plans to launch 10 more products this year and partner with local mobile operators including Maxis, Celcom & DiGi.
At a media briefing on Monday, Gary Xu, Country Director for Huawei Consumer Business Group in Malaysia said, “Since 2011, Huawei Malaysia has been steadily building its presence in the local consumer market through the introduction of a great line-up of mobile devices that cater to consumers’ needs and lifestyles. We are pleased to say that our efforts are bearing fruit. In a study conducted by IPSOS, a global market research company, awareness of the Huawei brand amongst Malaysian consumers in 2013 was 39%, a commendable feat considering that we only started our consumer outreach programmes barely two years ago.
“Riding on the momentum, we are set to further accelerate our growth in 2014. Our strategy this year will be 3-prong. First, we will be opening a number of Huawei concept stores at key locations in Kuala Lumpur and possibly other market centres to allow our fans and the public to check out and purchase our products. In conjunction with the opening of our concept stores, we will also bring in more flagship models to the Malaysian market. Last, but not least, we will be increasing our investments in marketing communications, including more ground level activities and consumer promotions.”
Huawei currently has more than 2,000 employees in the country. The company has 26 brand stores nationwide and a 1.8% smartphone market share in Malaysia.
The China-based giant is ranked third in global smartphone shipments in 2013, according to the market research and analysts firms International Data Corporation (IDC), Strategy Analytics and Canalys. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Huawei retained its number three position worldwide in 2013, with the highest year-on-year increase among the leading vendors at 67.5 percent. Huawei captured 4.9 percent market share in 2013 with smartphone shipments of 48.8 million units, up from 4 percent in 2012.
As at the end of 2013, Huawei’s products and services are deployed in over 140 countries, serving more than one third of the world’s population. Huawei has also established more than 16 R&D centers around the world in countries such as the United States, Germany, Sweden, Russia, India, and China. One of Huawei’s three business groups, Huawei Consumer Business Group (BG) provides a range of products including mobile phones, mobile broadband (MBB) devices, home devices and cloud services.
During the media briefing, Xu also announced the winners of Huawei’s recently concluded global holiday competition, ‘Unlock Possibilities’. The ‘Unlock Possibilities’ competition invited fans to play an online game and make a connection for the chance to win a range of prizes including two (2) Mercedes-Benz cars. The competition ran on Huawei Device Facebook pages and its mobile site in December last year.