Malaysia based mobile virtual network operator, XOX Berhad (XOX), signed a Memorandum of Understanding (MOU) with the state of Penang, Information Division, as its official mobile technology partner.
[L-R: Yap Lee Ying, Director, Information Division, The State of Penang, YAB Tuan Lim Guan Eng ???, Chief Minister of the State of Penang, Datuk Eddie Chai, Group Managing Director, XOX Berhad, Ng Kok Heng, Group CEO, XOX Berhad, Loh Boon Teong, Vice President, Marketing & PR, XOX COM Sdn Bhd]
In its role as a mobile technology partner, XOX will support Penang by providing a communication platform for its residents through free SMS blasting services.
The service from XOX is offered for free and will enable the Penang State government to save an estimated RM180,000 a year.
According to the Group Managing Director, XOX Berhad, Datuk Eddie Chai, the collaboration is the first state-level development initiative by the XOX brand and is aimed at getting across messages from the Penang state government to Penangites and bridging the communication gap between the two parties.
“Mobile technology plays a huge role in almost everybody’s lives today to stay in touch with their loved ones as well as to keep themselves updated with local and global news. As a mobile technology brand we see distinct synergies in collaborating with the state of Penang to provide them a cost-effective way through a mobile community created exclusively for Penang people,” Datuk Chai said.
“There are other upcoming collaborations with the State of Penang, which includes providing FREE Penang tourism information for selected tourist packs, FREE mobile Internet and extended validity for selected segments such as youth and senior citizens, as well as special call and SMS rates exclusively for the Penang people,” Datuk Chai added.
Penang Chief Minister Lim Guan Eng said, “In our efforts to transform Penang into what it is today and to make it a better place, it is critical that we rely on savings and cost-cutting measures in our administration. As such, the partnership offer from XOX Berhad is one very significant measure to not only cost saving, but also to build a closer link with the people in Penang.”
“The Penang State government has the capability to reach 200,000 individual Penang Rakyat through direct SMS within the first year of this partnership with a total estimated 2.27million SMSes to be sent out,” Yang Amat Berhormat Lim Guan Eng added.
“By creating a Penang mobile community through this partnership, I believe all Penangites can be kept well informed about latest developments and announcements concerning their homeland, and stay connected with each other as well as with the state government,” says Ng Kok Heng, Group CEO, XOX Berhad.
Established in 2005, XOX is a mobile virtual network operator riding on the Celcom 2G & 3G network. The company recently partnered with the Badminton Association of Malaysia and became their official mobile technology sponsor.