BlackBerry Limited today announced an update of BBM (version 2.1), a mobile messaging platform for private and secure communications, that allows customers to further personalize and enhance their chat experiences.
Available for download today from the respective app stores for the Android, BlackBerry and iOS platforms, BBM will now offer stickers – larger, bolder and more expressive images than emoticons – that BBM users can add to their BBM chats. Customers will be able to purchase and download sticker packs from the new BBM Shop found in BBM.
BBM customers will be able to download a variety of sticker packs right inside BBM from the BBM Shop. Each sticker pack contains between 20 and 25 stickers and features content developed by talented artists or relating to a theme or a character like CosCat, Gilbert’s Tales or Bubble Bot, as well as sticker packs featuring content from popular brands including Shaun the Sheep and WWE. To start, sticker packs will either be offered for free, or cost US $1.99(estimated RM7.51), and will be billed through the device’s app store.
With WrestleMania 30 just around the corner, WWE is planning to give away a free sticker pack to its fans through BBM. In addition, a free sticker pack created by BlackBerry featuring favorite BBM emoticons is now available to all BBM customers that download the new update. BlackBerry plans to add new sticker packs on a regular basis.
In addition to stickers, BBM customers can now easily share photos in multi-person chats(not included in BBOS). Photos will be delivered in the chat as a thumbnail that can be opened to reveal the image in full size. BBM customers can also now send higher quality photos, videos and presentations thanks to larger in-chat file transfers. Files up to 16MB(BBOS will be able to receive only) can now be shared in a chat, an increase of 10MB.