DiGi.Com Bhd today announced that its Board of Directors has appointed Lars-Ake Norling as the company’s new Chief Executive Officer (CEO), effective August 1, 2014.
Norling, age 45, joins DiGi from the role of CEO in Telenor Sweden, and will replace current CEO Henrik Clausen who will take a new senior role in Telenor Group.
“Lars-Ake has successfully led Telenor Sweden in one of the world’s most highly advanced telecom markets. I am confident that he has the market know-how to further drive DiGi’s growth and Internet For All ambitions, and the right leadership skills to develop our strong company culture and way of work,” said Sigve Brekke, Chairman of DiGi.Com Bhd and Head of Region Asia.
“At the same time, the Board of Directors wish to express our deepest thanks to Henrik for his excellent and dedicated contribution to the company. Over the past four years, Henrik has led the company through a period of consistent and solid growth, and a holistic business transformation programme that firmly establishes DiGi’s presence in the Malaysian market. He hands over a company with a clear vision, a well established strategy, and a solid foundation for future growth,” Brekke added.
During Norling’s tenure, Telenor Sweden has delivered robust financial results, DiGi said in a statement. The company has built an attractive internet proposition, with both mobile and fixed offerings, in a highly competitive marketplace. Telenor Sweden is the second largest operator in the country with 2.5 million mobile subscriptions, 0.7 million fixed broadband subscriptions, and close to 1,800 employees.
Prior to Telenor Sweden, Norling joined the broadband provider Bredbandsbolaget in 1999, were he held a number of senior positions. In 2006, he was appointed Head of Telenor Sweden’s fixed network, and a year later assumed the position of Chief Technology Officer of Telenor Sweden. Norling has served as CEO of Telenor Sweden since April 2009.
“Heading DiGi in Malaysia is an honour and an offer I couldn’t refuse,” said Norling. “DiGi has a solid market presence in Malaysia, and has been one of the most consistently successful business units in Telenor Group, in one of our most advanced markets in Asia. I am truly excited and looking forward to working with my new colleagues in DiGi to drive the next phase of the company’s growth.”
DiGi is the 3rd largest mobile operator in Malaysia in terms of subscribers. As of Quarter 1 2004, DiGi has about 10.9 million subscribers and some 4 million Internet users.