Sony Mobile has launched the Sony SmartBand(SWR10) in Malaysia in partnership with Standard Chartered Bank Malaysia and WeChat. The Sony Smartband is price at RM399.
![[L-R: Jason Smith, Director of Marketing, South East Asia and Oceania, Sony Mobile Communications, Amnah Ajmal, Head of Retail and Personal Banking, Standard Chartered Bank Malaysia, Lai Shu Wei, Head of Brand and Marketing, Standard Chartered Bank Malaysia and Louis Song, Country Manager, WeChat Malaysia and Singapore.]](https://www.malaysianwireless.com/wp-content/uploads/2014/05/Sony-Smartband-StandardChartered-wechat.jpg)
Apart from that, customers and marathoners can follow the Official Account on WeChat (ID: standardcharteredmy) to receive a RM100 off the retail price for Sony Smartband(not valid with JustOne Marathon Bonus Promotion), and also the latest updates on other promotions and privileges, running tips, running clinics and the latest announcements on the Marathon.
Standard Standard Chartered said it has become the first bank to work with one of the leading social messaging providers, WeChat, at the same time, the two parties will work with Sony Mobile to exclusively launch the global smartphone player’s SmartBand.
“Traditionally, the Standard Chartered KL Marathon has always been a corporate sponsorship event where Standard Chartered is the title sponsor and we promote our branding through the Race. This year, we are leveraging on the marathon to continue our commitment to serve our customers through innovative products and solutions.
“In order to do this, we have partnered with a social messaging provider, WeChat and via our official account – Standard Chartered MY to provide live updates of the marathon to our customers whilst driving our Standard Chartered JustOne Marathon account.
“We are also partnering with Sony Mobile to offer the SmartBand (exclusive to us) to all marathoners at a special price to bank on the health and wellness theme of the marathon,” said Amnah Ajmal, Head of Retail and Personal Banking, Standard Chartered Bank Malaysia.
With participation increasing every year since its inception, last year’s Standard Chartered KL Marathon registered more than 33,800 runners. This year, the organiser, Dirigo Events, is expecting more running enthusiasts to be part of Malaysia’s biggest running event with 35,000 slots opened to the public.
Six years running and with a new tagline, “Confident. Committed. Courageous,” the Standard Chartered KL Marathon 2014 is set to encourage commitment to a healthy lifestyle, enhance people’s confidence, and to celebrate the courage of participants.
Sony said that its SmartBand is an entirely different proposition from other products in the “wearable” category. The Sony SmartBand is an innovative life logging wrist band that lets people keep track of everything they do. With lifelog, the Sony SmartBand is the perfect companion for the Standard Chartered marathon participant who wants to keep track of their lifestyle in line with their training regime for the marathon. It is discreet and designed to look great with any clothing style. To top it off, this piece of wearable technology is waterproof, allowing users to keep it on no matter what they are doing.
Specification of the Sony SmartBand:
- Compatible: SmartBand SWR10 and Lifelog Android app support devices running Android 4.4 and later. Devices must support Bluetooth 4 Low Energy.
- Indicators: 3 LED
- Colours: Black
- Waterproof: IP58 rated
- Controls: Life Bookmark key, Media remote (tap function)
- Connectors: Bluetooth 4.0 Low Energy (BLE), NFC pairing/connecting, Micro USB (charging) only, no data transfer
- Optional accessories: Wrist straps in 9 colours (sold separately)
“We are honoured to be a part of this exciting partnership, alongside very dynamic partners like Standard Chartered and WeChat. Sony Mobile’s involvement in this partnership effortlessly embodies the Sony ethos by adding colour, fun and entertainment to the user experiences to create a perfect synergy with the health and wellness concept of the marathon,” said Jason Smith, Director of Marketing, South East Asia and Oceania, Sony Mobile Communications.
“The Sony SmartBand stands for a holistic life logging experience, diarising communication and entertainment and making that data accessible, useful and enjoyable for users in addition of course to tracking fitness and health,” Smith added.
