Blackberry has launched the Z3 smartphone device in Malaysia, currently the most affordable BlackBerry OS10 device. The BlackBerry Z3 is price at RM699 in Malaysia.
First launched in Indonesia as a special Jakarta Edition in May, the BlackBerry Z3 has a 5″ qHD display, 8 GB of expandable on-board storage, 1.5 GB of RAM and a dual-core 1.2 GHz Snapdragon processor.
Specification of the BlackBerry Z3:
- Display: 5″ LCD GFF/Cover Glass touch panel, 24 bit color, 540 x 960 qHD resolution
- Operating System: BlackBerry 10.2.1 (supports Android applications)
- Processor: Dual Core 1.2 GHz Qualcomm MSM8230 Snapdragon 400, GPU Adreno 305
- Memory: 1.5 GB RAM, 8 GB Flash Storage, Hot Swappable microSD slot up to 32GB
- Camera: 5MP rear facing camera, Auto Focus, Camera Flash, Image Stabilization, 5x digital zoom, 1080p HD video recording, 2DOF video stabilization, 1.1MP (720p) front facing camera, 720p HD video recording
- Connectivity: Tri band UMTS/HSPA+ (2100/1900/900 MHz), Quad band GSM/GPRS/EDGE (850/900/1800/1900 MHz), Wi-Fi 2.4 GHz 802.11 b/g/n enabled, 3G Mobile Hotspot, Miracast support, DLNA Cert. Server, Bluetooth 4.0 Low Energy and EDR, GPS/AGPS
- Sensors: Accelerometer, Proximity, Ambient light sensor
- Battery: Non-removable 2500 mAh (integrated)
- Dimension: 140mm x 72.8mm x 9.26mm, Weight 164g
Other key features of BlackBerry Z30 (according to BlackBerry):
- BlackBerry Hub – The ever present BlackBerry Hub lets you access all your work and personal email, BBM, text messages, social media updates and notifications in one place, with the ability to “peek” into the BlackBerry Hub from anywhere, so you’re always only one swipe away from what matters to you. The Hub can be customized to identify priority messages and to filter the message list by various criteria that you can then activate with a simple pinch gesture.
- BBM – BBM on the BlackBerry Z3 includes all the latest features of the popular mobile social network. You get BBM voice and video chatting with Screen Share and support for BlackBerry Natural Sound, letting you hear nuances and variations in tone in a BBM Voice chat, and making the conversation sound like you’re in the same room. BBM Channels features a variety of Malaysian channels as well as a package of BBM stickers that have been specially designed by a local artist.
- BlackBerry Keyboard – The BlackBerry Keyboard learns what words you use and how you use them, then offers them up to you so you can type faster and more accurately. It gives you the best Bahasa Malaysia typing experience on a touchscreen, complete with multi-language support that lets you type in up to 3 different languages at the same time.
- Time Shift & Story Maker – The BlackBerry Z3’s astonishing Time Shift camera feature lets you capture a group shot where everyone is smiling with their eyes wide open. You can also use Story Maker to bring a collection of photos and videos together, along with music and effects, to produce an HD movie that you can instantly share on YouTube.
- BlackBerry 10 Browser – The BlackBerry 10 browser sets the industry benchmark for HTML5 performance on smartphones, and is incredibly fast, with fluid and responsive scrolling and zooming. The browser includes many advanced features, supports multiple tabs, lets you browse sites privately, includes a reader mode, and integrates with the platform for easily sharing content. You can even save web pages for later viewing.
- Instant Previews & Reply Now – Be more timely and responsive with Instant Previews that bring BBM, SMS and email message to you no matter what you are doing on your BlackBerry Z3. You can even reply to your BBM or SMS messages in any app, or swipe to the BlackBerry Hub to respond. If you get a phone call that you can’t answer right way, you can instantly silence the call and send a Reply Now response through BBM, SMS or email to let the caller know you’re busy.
- Fast, Easy Sharing – The BlackBerry Z3 learns how you share and who you share with, helping you reduce the number of steps and amount of time it takes to get your files, photos, or documents to where they need to go. Touching “share” in any app provides suggestions on who and how to share your files based on who you’ve shared with in the past, and the feature only gets smarter the more you use it.
- FM Radio – The new BlackBerry Z3 includes a built-in FM radio. You can listen to local FM stations, which does not require any network connection.
BlackBerry Z3 users will also be able to enjoy local content to Malaysia on their device, including a special set of BBM Stickers and BBM Channels featuring local characters, Upin and Ipin. In addition, BlackBerry Z3 users will beable to join local BBM Channels and get more updates from their favorite brands, communities and opinion leaders.
The Blackberry maker is also bringing back the Stop Missing Out campaign in Malaysia. BlackBerry users who upload pictures that shows them holding their BlackBerry device will stand a chance to spend a day with celebrities going on a shopping spree, attending a gig or going on a foodie tour.
The BlackBerry Z3 will be available to customers from July 7, 2014 onwards through BlackBerry’s authorized partners including mobile operators such as Celcom Axiata.