Tuesday, May 30, 2023

Celcom Football Mad Territory campaign with Joe Flizzow

Celcom Axiata Berhad has launched its “Football Mad Territory” campaign which encourages fans from all over Malaysia to embrace football whenever and wherever they are in Celcom’s Fastest Territory.


During the launch, Celcom unveiled the Football Mad Territory campaign’s theme song called “#gilabola” and its music video which aims to bring the “spirit of samba” to Celcom customers. “#gilabola” was produced by Johan Ishak, better known as Joe Flizzow, a multi award-winning record producer, singer-songwriter and a member of Too Phat – Malaysia’s pioneer hip hop group.

With lyrics in Bahasa and English,  “#gilabola” by Joe Flizzow is a song about how Malaysians are crazy about football and how it unites every fan regardless of age, colour or creed. It is also celebrates the fans that bring the game to life; football wouldn’t be the same without fans. “#gilabola” by Joe Flizzow coincide with the upcoming football season in Brazil (2014 FIFA World Cup), the music video opens and closes with Joe Flizzow on an adventure in the Amazon jungle.

The song was reproduced from Joe Flizzow’s signature song, ‘Havoc’ with additional sound and cheering voices of football fans, making it attractive to a wide range of listeners. Malaysians can look forward to hearing and seeing “#gilabola” on radio, TV and social media sites including Facebook, YouTube and Instagram from today onwards until the end of the football season. The song can be downloaded from the Football Mad Territory webpage on the Celcom website.

To commemorate the biggest sporting event of the year, Celcom has introduced the “#GILABOLA” hashtag to ignite all Malaysian to share their football passion by posting their football moments and pictures in social media with the hashtag. They then will stand a chance to be featured in a fans music video of “#gilabola” by Joe Flizzow which will be uploaded on YouTube at the end of football season. There will also be fun activities available during roadshows and on-ground activities at shopping complexes, universities, football fields and even the local mamak-stalls. Customers can look out for Celcom’s future announcements.

Meanwhile, Celcom will also reward its customers with KAX, a series of eight limited edition blue and purple collectibles that the Telco said would “make the perfect companion throughout the football tournament”. Launched last month, KAX comes in eight different designs, dressed in football jerseys which are given away free when they sign up with Xpax and Celcom plans. Customers can get the limited edition KAX series while stocks last, from redemption centres including Blue Cube nationwide and selected Celcom Xclusive.

Speaking at the launch of the “Football Mad Territory” campaign, Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad, said, “Malaysia is a football passionate nation and with the biggest sporting event just around the corner, Celcom is pleased to provide a wider group of customers with a campaign that has a universal appeal, hence, the musical element that attracts people from all walks of life. We believe that football and music make a perfect combo that enables customers to soak up the electric atmosphere and gets fans pumped up in anticipation of the upcoming football tournament. The Football Mad Territory campaign is set to lift the spirit of Malaysians through adrenaline-pumping music, engage them to join in the celebration with the rest of the world and encourage their participation in various Celcom activities that have been lined up during the campaign.

“At the same time, Celcom customers and football fans can sit back, relax and get their football fix and the latest match results at lightning-fast speeds with 4G LTE on Celcom Fastest Territory’s fastest and widest mobile network throughout the football season,” Zalman added.

Commenting on the song, Joe Flizzow said, “Everyone is passionate about football. I am honoured and thrilled to be a part of the Football Mad Territory campaign as apart from music, football is something that I love.  I had fun recording and making the music video for “#gilabola” which expresses Malaysians’ love for football. I hope that Celcom customers and football fans alike will enjoy watching the music video and humming the song as we join in the celebration with the rest of the world.”

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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