Sunday, April 2, 2023

Celcom announce new key appointments to strengthen its management team

As per reported on MalaysianWireless late June, Celcom Axiata on Wednesday officially announced new key appointments and movements to “further strengthen its corporate and overall operational management team”.

The new appointments and realigning of some key new officers includes:

1. Appointment of Zuraida Dato’ Jamaluddin as Chief Corporate Officer (CCO)


Zuraida Dato’ Jamaluddin (picture) has been appointed as the new Chief Corporate Officer (CCO). She will oversee the corporate initiatives in Celcom besides strengthening and unifying the capabilities of the organisation as a whole.

Zuraida holds a degree in Electrical Engineering from George Washington University, Washington D.C. USA. She brings with her more than 25 years of experience in the areas of business development, management consultancy, sales, business solutions and systems integration.  She was previously the Director of Sales for Mesiniaga Berhad and went on to Renoir Consulting (Malaysia) as its Managing Director prior to joining Celcom.

2. Appointment of Suresh Sidhu as the CEO of edotco

Suresh Sidhu has been promoted as the CEO-Designate of edotco; effective 1 July 2014. He was formerly the Chief Corporate and Operations Officer of Celcom Axiata. With the move, Suresh will be assuming a bigger role at Celcom’s sister company on 26 August 2014.

Celcom said the appointment of Suresh is part of the ongoing effort to develop internal talent in line with the Group’s wide talent development programme in leveraging the knowledge and expertise of the management team across the Axiata Group and its business partners.

3. Other Realignment Updates

Afizulazha Abdullah is now the Chief Business Services & Solutions Officer. He was formerly the Chief Digital Services Officer. Dato’ Noor Kamarul Anuar Nuruddin has been appointed as the Chief Customer Experience Program Officer whom was formerly the Chief Carrier Collaboration.

Jefri Ahmad Tambi has been appointed as the Chief Corporate Communications & Government Liaison Officer. He was previously the Chief Business Solutions Officer.  Celcom said that this position is essential for Celcom in order to spearhead the telco’s corporate communications initiatives as well as to further enhance its ongoing engagements with the Government.

Besides the new appointments and change of portfolios, Celcom maintained its C-level management team including Zalman Aefendy Zainal Abidin as the Chief Marketing Officer; Eric Chong Tiong Beng as the Chief Sales & Commercial Officer; Syed Md Najib Syed Md Noor as the Chief Customer Service, Retail & Facilities Officer; Dato’ Abdul Satar Mohamed as the Chief Network Officer; Kashif Syed Haq as the Chief Information Officer; Christopher Donald Tiffin as the Chief Financial Officer; and Mazri Abdul Rahim as the Chief People Officer.

Dato’ Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad said, “Celcom recognises how human capital and talent management play a vital role in ensuring that we remain on track to meet our objectives. Hence, we have implemented a strategic talent management plan that promotes individual growth from within the organisation. This fosters innovation and competitiveness that will contribute to Celcom’s economic growth and reap significant rewards in the future as we will gain a competitive advantage in today’s marketplace.”

“Celcom is all about being a customer-centric brand and our ultimate objective is to deliver excellent customer experience. We always strive to continue delivering best practices in order to provide the most satisfying experience for our customers by enhancing the efficiency of our overall organisation developments,” he added.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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