Guvera, the Australia-based music streaming service is now available in Malaysia.
Guvera Play is a free, ad-supported service that offers users access to music with no subscription fees on all devices, including tablets and smartphones. Users also have the option to subscribe to Guvera’s Premium, on-demand service called Guvera Platinum, which starts from as low as RM14.99 per month with unlimited access for online and offline listening. At the moment, user could pay for the Guvera Premium service using credit/debit card. Guvera said that it is working with local partners to offer alternative payment channels.
Guvera is available on iOS and Android devices via mobile apps, as well as streaming on the Guvera website.
Key features of the Guvera mobile app:
Guvera Play (Ad-supported Free version):
- Access millions of tracks from the world’s biggest artists
- Create your own #Play non-stop music station
- Shuffle Guvera’s expertly curated playlists
- Create unlimited playlists and play them on shuffle
- Discover and play great playlists from the Guvera community
- Find and follow your friends or other Guvera users that share your taste
- Add some colour to your profile and your playlists with photos, descriptions and tags
Subscribe to Guvera Premium at RM14.99 a month and get these extra features:
- Remove all ads
- Play any track to you like, when you like
- Listen to the music even when you’re offline
- Get access to the full track list for every playlist
One of Guvera’s key features is that it provides and supports local content, curating specialised playlists that feature local Malaysian artists such as Joe Flizzow, SonaOne, Faizal Tahir & others. Guvera said that it plans to reach out to the local music community to support the growth of the local music catalogue.
Another unique feature of the service provides users with the ability to tailor a music experience based on their current mood, activity or preferences by searching for music using hashtags. Rewarding listeners is the other area where Guvera claims to set itself apart from other services. For its top listeners, Guvera rewards them with special offers as well as opportunities to win “money-cannot-buy experiences” from Guvera’s music partners.
At the launch in KL today, Michael Wallis-Brown, Chief Commercial Officer Guvera Global, President and Managing Director Guvera Asia said, “Guvera is ushering in a new era of music streaming and offering users an exciting new way to experience music that’s simple and effortless. We are thrilled to introduce this technology to all avid music lovers in Malaysia. Guvera is transforming the way people experience music and advancing the music industry through innovation.”
To celebrate its entry into Malaysia, Guvera is staging a concert at an exclusive venue in Kuala Lumpur this Friday. The event will be headlined by international hip hop star and actor Mos Def, now known as Yasiin Bey, and also showcases local acts Joe Flizzow and SonaOne among others.
Commenting on the concert, Wallis-Brown said, “We are always focused on bringing the Guvera experience to life in new and exciting ways for our users, while supporting the local artists and industry.”
Guvera also recently signed an agreement to become the World Wide Music partner for Lenovo. In collaboration with Guvera, Lenovo’s mobile devices, including tablets and smartphones, will be pre-installed with Guvera’s music streaming service application.
Developed in response to the mass consumption of illegal music online, Guvera said it provides users with a legal way to access music online that awards royalties to the artists and record labels responsible for producing it. Offering more than 10 million songs for its customers globally, Guvera has international music licensing agreements with Sony, Universal Music, One Stop Music as well as Kartel Records, a local (Malaysia) record label that houses a number of major local artists.
Wallis-Brown added, “Guvera Malaysia is now in the process of building a team to support users, artists, labels and business partners. We take a strong interest in acquiring the right talents to ensure Guvera’s music content and playlists are the best. Check your Guvera App regularly and we will surprise you with new playlists and tracks for every moment of the day.”