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Opera Max now embedded into MediaTek’s LTE System on a Chip

Opera Max, a data-savings app for Android phones, will be embedded into MediaTek’s LTE System on a Chip (SoC). The first two MediaTek SoCs to be shipped with Opera Max are the high-performing 64-bit LTE SoCs MT6752 and MT6732 chipsets. Opera Max will enable smartphones with these chips to consume half as much the data within the same monthly plan at no extra cost, Opera said.

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Opera Max helps compresses video, photos and text across most apps and browsers on a smartphone by up to 50%, extending the life of a user’s data plans. The app also enables videos to start faster and take far less time buffering.

Users can easily monitor and manage the mobile data consumption of each app from Opera Max dashboard, which also reminds users when they are traveling away from their carrier’s network, so users can adjust their connectivity settings accordingly to avoid paying expensive roaming fees.

“This partnership validates MediaTek’s commitment to developing powerful and affordable chipsets to help manufacturers spur smartphone adoption in the Super-mid market – a new market structure comprising an unprecedented volume of premium mid-range devices worldwide. We want consumers to fully enjoy the 4G LTE multimedia experience while minimizing data costs associated with powerful smartphones,” said Jeffrey Ju, General Manager of the MediaTek Smartphone Business Unit.

“As mobile consumption grows with new data-hungry apps and mobile videos, compressing mobile data is more important than ever,” said Lars Boilesen, CEO, Opera Software. “Opera has been a leader in mobile data compression for almost a decade, bringing millions of people online by lowering the barriers for accessing and enjoying the web. Today, we work with MediaTek, a market leader in cutting-edge system on chips for wireless communications, bringing Opera Max to their LTE chipsets and preparing smartphones for the next wave of data usage. Together, we are pushing the envelope for the entire mobile industry.”

MediaTek’s MT6752 is a 64-bit True Octa-core LTE SoC with eight 2.0GHz ARM Cortex-A53 CPUs and a Mali-T760 GPU. The MT6732 is a 64-bit quad-core LTE SoC also based on ARM’s Cortex-A53 CPUs. Both target the emerging mid market where consumers are seeking high-performance smart devices at an affordable price.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy