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U Mobile launches new campaigns that reward customers, plans to add 2 million new customers

U Mobile Sdn Bhd has launched a number of promotion, as part of its Vision 2 Million campaign – the company’s initiative to add two million new subscribers to its existing pool of customers by 31 December 2014. The company also commits to offer customers free on-net voice calls and free internet for one day on 1 January 2015, should they achieve their vision by the end of 2014.

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Wong Heang Tuck (left), Chief Executive Officer of U Mobile and Jasmine Lee, U Mobile’s Chief Marketing Officer, officiates the Vision 2 Million New Customers campaign as the telco aims to grow its subscriber base with an additional 2 million new customers by 31 December 2014.

To encourage mobile users to switch to U Mobile, the telco is refreshing its Mobile Number Portability (MNP) promotion by offering new prepaid customers free Internet for one year. Customers who switched to U Mobile prepaid services from 16 September 2014 onwards can enjoy for 1 year free 250MB high speed mobile internet for every RM30 top-up and above, along with free calls and other special benefits.

With this promotion, U Mobile said that prepaid customers will have more bandwidth to stay connected with their friends and family via instant messaging and social media platform; as well as accessing their favourite content via their smart devices. U Mobile will also be organizing a series of activities within the period to encourage more mobile users to switch to the telco, part of its tactical approach that is parallel to U Mobile’s Vision 2 Million pledge.

Making it more convenient for customers to port-in to U Mobile, the telco has introduced its Online MNP (Mobile Number Portability) service, which reduces the hassle of travelling to a U Mobile outlet to complete the procedures. Prospective customers are only required to purchase a SIM pack from any authorized U Mobile distributors and log on to the telco’s website to fill in the mandatory information. Upon receiving an SMS confirmation to indicate that they have successfully ported over, they will receive RM3 worth of mobile credit for free.

Through the new Friend Referral Programme, both the introducer and the friend will receive RM3 credit, and subsequently, the introducer will receive 10% of the reload amount made by their friends for the next six months.

“We are optimistic about achieving our vision, and are ready to take on the challenge with a series of exciting activities, as well as attractive product offerings. In light of the campaign, we are introducing brand new promotions that reward our customers when they switch to our services, as well as our refreshed Friend Referral Programme. Furthermore, we have lots of surprises in our pipeline which we will roll out soon, which will benefit our customers immensely,” said Jasmine Lee, Chief Marketing Officer of U Mobile.

“Being a consumer-centric telco, we constantly reinvent our approach for the market, and adapt ourselves according to the latest trends and directions, catering our services to meet their demands. We will continue to explore more avenues and opportunities to engage with our customers, and elevate their user experience with U Mobile” she added.

U Mobile is one of the exhibitors at the KL Converge 2014, which is held on 17 – 19 September 2014 at Kuala Lumpur Convention Centre.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy