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U Mobile Prepaid Products now at myNEWS.com, Newsplus, Magbit & The Front Page outlets

U Mobile Sdn Bhd is partnering with Bison Stores Sdn Bhd to expand its non-traditional distribution channels to create more touchpoints for its existing and potential customers. U Mobile prepaid starter packs and mobile reloads are now available at myNEWS.com, Newsplus, Magbit and The Front Page outlets nationwide.

(From Left to Right) Peter Tang, Head of Alternate Channel for U Mobile Sdn. Bhd. and C.J. Ong, Head of Operations for Bison Stores Sdn. Bhd.

(From Left to Right) Peter Tang, Head of Alternate Channel for U Mobile Sdn. Bhd. and C.J. Ong, Head of Operations for Bison Stores Sdn. Bhd.

The partnership with Bison Stores chain outlets look to expand U Mobile’s reach to 195 Bison Stores chain outlets nationwide which include myNEWS.com, Newsplus, Magbit and The Front Page stores. U Mobile products are currently readily available at hypermarkets, convenience stores, retail outlets, hospitals, magazine kiosks, transportation hubs, airports and shopping malls. In total, U Mobile has expanded its distribution channels to more than 22,200 outlets nationwide.

U Mobile said its partnership with Bison Stores Chain outlets marks a strategic and innovative collaboration that is targeted to attract a wider range of audiences for both parties. Bison Stores chain outlets are primarily located in key locations that receive high traffic, ensuring its distribution of U Mobile products to be a valuable business proposition in the long-run for both parties.

The collaboration additionally enables Bison Stores Chain outlets the opportunity to expand its variety of products to its consumers which is in line with its positioning as a leading press and convenience brand, it said.

“We recognise the importance of increasing consumer touchpoints as we explore new avenues in bringing U Mobile products and experiences closer to customers. Being one of the leading telcos in the nation, U Mobile believes that this partnership is beneficial in creating more sales opportunities to increase our market share as U Mobile mobilizes its strategies proactively even further,” said Alex Tan, Chief Sales Officer of U Mobile Sdn. Bhd.

For further information, please contact U Mobile.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy