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DiGi to focus on Internet & customers, launches a new logo

DiGi launched a new logo yesterday, a refreshed brand identity with a promise to be the “enabler of digital inspiration for customers, and commitment to deliver service excellence, fueled by the company’s solid track record of performance and innovation. ”

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The refreshed brand also incorporates a new philosophy ‘Let’s Inspire’. DiGi’s new visual identity maintains its signature yellow and incorporates the Telenor logo. The brand refresh will be rolled out across all customer touchpoints, including its website, social media channels, advertising, company infrastructures and retail outlets nationwide.

DiGi-new-logo-Telenor

DiGi said that it is working towards the #1 mobile provider for mass market with the following ambitious commitments:

  • Internet For All -Best for Internet, Enabling digital lifestyle for Malaysians
  • Loved by Customers- Source of inspiration for our customers through “Excellent Customer Service”
  • Efficient Operations- Most efficient network and most innovative service provider in Malaysia
  • Passionate Employees- Most engaged and inspired employees
  • Impact Societies- Most innovative in driving inclusive social development

DiGi has introduced four distinct propositions as the bedrock of its brand promise to give valued customers a differentiated experience:

  • DiGi Live: To be at the forefront of bringing the latest and most inspiring entertainment content (video, music and games), and differentiated product bundles with the latest digital service innovation from strategic global partnerships
  • DiGi Value: Always offering better value for money for voice and internet plans, and enabling affordable mobile internet access at a wide range of price points
  • DiGi Easy: Promise of consistent and seamless customer experience, and best self-serve channels through our widest network of service touchpoints. All calls to our customer service careline are free.
  • Best for Internet: Fastest growing data network, guaranteeing most consistent internet experience and best social media engagement and content platform.

Speaking at the launch, CEO Lars Norling said that the company today caters to a majority of internet customers with one in every two Digi customers having access to the internet and spending approximately three hours a day online. He explained, “The refreshed Digi brand expresses the internet-inspired life we will enable for our customers. Our aim is to be an integral source of inspiration for customers, enabling a platform for them to connect to a melting pot of enriching content that encourages them to inspire others, and be inspired themselves. We will bring together fun and uplifting internet content to constantly deliver inspiring moments and experiences to our customers on the move.”

Norling said that the company is committed to be the best mobile internet provider for the mass market by making access to the internet easy, seamless and enjoyable through its high-speed network, competitive smart device bundles and plans, and good user experience.

DiGi told MalaysianWireless that the average speed in the 3G network is now more than 1Mbps.

“We have transformed our entire operations to serve our growing base of internet-loving customers. Our new and more stable network enables customers to fully enjoy high quality, always-on, high-speed internet connectivity.”

He added that DiGi has expanded the 3G network to 86% population coverage, progressively introduced 4G LTE services in more locations and increased fibre network to more than 4,000 kilometres nationwide.

“The significant improvement in network performance and coverage, easy access to a wide range of affordable smartphones bundles and digital service innovation, coupled with our new distribution set-up offering the widest network of touchpoints will fuel stronger adoption and consumption of internet services. Our focus is to ensure everyone – first time users, savvy users or someone who needs internet for business – have access to quality, relevant and value for money internet service,” added Norling.

No comment on GST

DiGi refused to comment when asked about the upcoming implementation of goods and services tax (GST). According to the research arm of TA Securities Holdings Bhd (TA Research), with the impending implementation of GST by April 1, 2015, DiGi is the biggest beneficiary given that prepaid sales account for a larger contribution (80 per cent) to revenue compared to Maxis Bhd (Maxis) at 49 per cent and Celcom Axiata Bhd (Celcom) at 54 per cent.

It noted that previously, since 1998, six per cent sales tax for prepaid customers were subsidised by the telco companies. However things may change if the Telcos chooses to pass down the cost to consumers.

DiGi also did not disclose the details of its network investment planned for this year. The company said more details will be shared at its quarter 4 financial results announcement on February 9.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy