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DiGi partners WeChat for “consistent and seamless customer experience”

DiGi Telecommunications has partnered with social messaging application WeChat as part of the telco’s new brand focus to provide a “consistent and seamless customer experience “.

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With the new partnership, customers can now connect to DiGi’s Official Account on WeChat (ID: DIGI_MY) to perform various transactions such as checking their DiGi account status, purchasing Internet quota, gaining access to exclusive DiGi rewards and sending feedback to DiGi’s customer service. These facilities are open to all WeChat users.

Currently, all WeChat usage is free for DiGi customers on the Weekly and Monthly Prepaid Mobile Internet data packages. DiGi said hese users will have unlimited high speed access to WeChat without using up their quota from their subscribed data plan.

“We are thrilled to be in this partnership with WeChat,” said Praveen Rajan Nadarajan, DiGi’s Head of Digital Services. “DiGi is the first telco in Malaysia to work with WeChat in providing convenience and easy access to users through the popular social communications app. This, again, shows our commitment to bringing innovation to our customers and the industry,” Praveen added.

“Our reason for choosing to work with WeChat was simple: WeChat is more than just a messaging app. It has social elements and other functionality which allows us to reach out to a wide audience. DiGi’s WeChat Official Account is not merely a marketing platform; instead, through this partnership, we have integrated functionality with a clear focus of helping us serve our customers better interactively through the features made possible by WeChat,” Praveen said.

“We are excited to collaborate with DiGi to offer users innovative mobile services at their fingertips,” said Poshu Yeung, Vice-President of International Business at Tencent, the company behind the WeChat app. “It brings the whole mobile experience to a new level. WeChat delivers a completely immersive and holistic social communication experience. With the zero-rated WeChat usage package for prepaid users, we are eliminating the barrier to entry and allowing more WeChat users to enjoy this popular communication app.”

As part of the second phase of the partnership, DiGi will continue building deeper integration with WeChat that will bring more features to DiGi customers through the Official Account. These will be rolled out over the course of 2015, the Telco said.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy