11street unveiled its online marketplace website, the latest e-mall in Malaysia, powered by Celcom Planet.
At launch, 11street offers a wide selection of product categories such as Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services including e-vouchers.
At the launch event, 11street introduced its official ambassadors, Lee Min Ho, a South Korean actor from the popular television series, “The Heirs” and Emily Chan, a local film actress, known for her role as “Mimi” in the film “Kaki Kitai”.
Chief Executive Officer (CEO) of the new online marketplace, Hoseok Kim said that launching 11street in Malaysia is the company’s aspiration to offer a trustworthy and convenient online shopping platform for local consumers to shop for a great variety of quality products at competitive prices.
Kim said, “With an established global presence, one of the key differentiators of 11street is a good mixture of local and global brands, whereby buyers can enjoy shopping for high quality products not only from local sellers but also from credible sellers worldwide.”
“We are committed to bring onboard the latest and the most popular products from the overseas markets, especially Korea and other Western countries, to enrich the local consumers’ shopping experience at competitive prices.”
Kim further shared, “At 11street, we strive with our sellers to make price competitive deals for the benefit of the Malaysian consumers. We recognized that in recent times, local customers are hard-pressed due to a combined effect of the recent general price increases as well as the rising costs of living. ”
“To offer our customers a stress free and enriched shopping experience affordably, we will be the first online marketplace in Malaysia to offer lowest price guarantee under the ‘Shocking Deals’ section of our service that will enable local customers to continue enjoy shopping while saving more.”
He added, “At the same time, 11street has included additional product verification layers to ensure all products’ authentication as part of our effort to be a trustworthy online shopping platform and to protect our customers from counterfeit.”
“Leveraging on 11street’s platform and operations know-how, coupled with Celcom’s experience and local customer knowledge, we are confident that this collaboration will be successful as it signifies our commitment to enrich our customer’s digital experience,” said Dato’ Sri Shazalli Ramly, Chief Executive Officer (CEO) of Celcom Axiata Berhad.
First established in South Korea in 2008, 11street has grown and became one of the top global e-commerce marketplaces with 400,000 sellers serving over 30 million consumers worldwide. 11street also has presence in Turkey and Indonesia, known respectively as n11 and elevenia.
11street in Malaysia is hosted by Celcom Planet Sdn Bhd which was established in November 2014. Celcom Planet is a joint venture between Celcom Axiata Berhad (49%) and a leading Korean e-commerce online marketplace provider, SK Planet Ltd (51%). SK Planet is a wholly-owned subsidiary of mobile operator, SK Telecom.
11street said more than 35million Malaysian Ringgit (USD 10million) will be invested this year in various seller development programs, marketing and promotions.[Link]– 11Street Malaysia website