Thursday, March 23, 2023

11Street mobile apps launched, RM1,111 shopping credits available daily

The latest e-mall in Malaysia, 11street mobile app is now available as a free download from Apple Store (iOS) and Google Store (Android). The HTML-based website is also mobile-optimized to support browsing on other mobile operating systems such as BlackBerry and Windows-based devices.


11Street Malaysia “online shopping mall” was launched in April this year. It offers a wide selection of product categories such as Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services including e-vouchers.

In conjunction with the mobile app launch, shoppers can enjoy more benefits of shopping online at 11street ( through the mobile exclusive promotions.


  • Credit Blossom (Terms and Conditions apply)
    1000 units of up to RM 1,111 shopping credits will be made available for mobile shoppers to download on a daily basis starting from June 1st -30th, 2015.
  • Shocking Weekend (Terms and Conditions apply)
    One product item will be selected and featured every weekend from Friday to Sunday for mobile purchase at 50 percent discount from May 29th, 2015 onwards

11street’s mobile app is also built to accept credit cards and bank transfers upon purchases. Users can view their membership benefits, check their order status, and utilize their discount coupons while shopping on-the-go.

11street’s CEO, Hoseok Kim said that the new mobile app is the company’s latest commitment to deliver a trustworthy and convenient online shopping experience to Malaysian consumers.

Kim pointed out, “11street is growing exponentially in Malaysia and fast becoming one of the top three largest online marketplaces with more than 350,000 product listings that you can now view seamlessly using Apple and Android devices.”

“Malaysia leads the world in smartphone usage and it is one of the only five nations worldwide to use their smartphones more than computers as the primary device for accessing the Internet .”

“The notion in favor of ‘mobile-first’ clearly set the importance of having a user-friendly online shopping app to better accommodate the seemingly increasing mobile shoppers, which primarily constitute the growing population of tech-savvy Gen-Ys in Malaysia,” Kim added.

Kim further shared that 11street’s mobile app is optimized to enhance our users’ online shopping experience based on the know-hows that we have gained in providing e-commerce services in Korea and other global ventures.

“The key differentiator of 11street’s mobile app is its broadly collaborative-curated content that enables consumers to access the hot selling products and services much easier, especially on the ‘Shocking Deals’ Section with Lowest Price Guarantee.”

“Overall, with a well categorized and more intuitive interface, consumers can navigate and find out what they love at 11street effortlessly at anytime, anywhere.”

Kim also highlighted, “11street will continuously upgrade its mobile apps’ services to offer greater user experience as today more than 50 percent of the traffic to 11street are generated on mobile devices.”

First established in South Korea in 2008, 11street has grown and became one of the top global e-commerce marketplaces with 400,000 sellers serving over 30 million consumers worldwide. 11street also has presence in Turkey and Indonesia, known respectively as n11 and elevenia.

11street in Malaysia is hosted by Celcom Planet Sdn Bhd which was established in November 2014. Celcom Planet is a joint venture between Celcom Axiata Berhad (49%) and a leading Korean e-commerce online marketplace provider, SK Planet Ltd (51%). SK Planet is a wholly-owned subsidiary of mobile operator, SK Telecom.

11street said more than 35million Malaysian Ringgit (USD 10million) will be invested this year in various seller development programs, marketing and promotions.

[Download]– 11Street app for Android
[Download]– 11Street app for iOS

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

Related Articles


Stay Connected with Us


Hosted at AIMS Data Centre


Latest Articles