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Worldwide smartphone sales reached 336 million units in 1Q says Gartner

Worldwide smartphone sales to end users reached 336 million units, an increase of 19.3 per cent during the first quarter (1Q) of 2015, according to market research firm Gartner, Inc.

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This growth was led by strong smartphone sales in emerging markets (excluding China); the fastest growing regions were emerging Asia/Pacific, Eastern Europe, and the Middle East and North Africa. Due to these high-performing regions, the emerging markets achieved a 40 percent increase in sales during the first quarter of 2015, it said.

Apple continued to exhibit a strong performance in the quarter, particularly in China. Garner said that iPhone sales were up 72.5 percent during the first quarter of 2015, making Apple the No. 1 smartphone vendor in China — just ahead of Xiaomi — for the first time. Greater China also became Apple’s largest volume market, ahead of North America, thanks to strong sales in China during the first quarter of 2015.

Amongst the top five global smartphone vendors, Samsung continued to see a decline in sales and share during the first quarter of 2015 (see below).

Worldwide Smartphone Sales to End Users by Vendor in 1Q15 (Thousands of Units), Source: Gartner (May 2015):

Company 1Q15 Units 1Q15 Market Share (%) 1Q14 Units 1Q14  Market Share (%)
Samsung 81,123 24.2 85,507 30.4
Apple 60,177 17.9 43,062 15.3
Lenovo (including Motorola) 18,888 5.6 16,721 5.9
Huawei 18,102 5.4 13,450 4.8
LG Electronics 15,428 4.6 11,200 4.0
Others 142,335.6 42.4 111,697.8 39.7
Total 336,054.4 100.0 281,636.8 100.0

 

In the smartphone operating system (OS) market, Android’s share fell by 1.9 percentage points, while iOS grew year-on-year for the third consecutive quarter (see Table below).

Worldwide Smartphone Sales to End Users by Operating System in 1Q15 (Thousands of Units), Source: Gartner (May 2015)

Operating System 1Q15 Units 1Q15 Market Share (%) 1Q14 Units 1Q14 Market Share (%)
Android 265,012 78.9 227,549 80.8
iOS 60,177 17.9 43,062 15.3
Windows 8,271 2.5 7,580 2.7
Blackberry 1,325 0.4 1,714 0.6
Other OS 1,268.7 0.4 1,731.0 0.6
Total 336,054.4 100.0 281,636.9 100.0

 

Worldwide mobile phone sales to end users totaled 460.3 million units during the first quarter of 2015, a 2.5 percent increase from the same period in 2014.

Worldwide Mobile Phone Sales to End Users by Vendor in 1Q15 (Thousands of Units), Source: Gartner (May 2015)

Company 1Q15 Units 1Q15 Market Share (%) 1Q14 Units 1Q14 Market Share (%)
Samsung 97,986 21.3 110,046 24.5
Apple 60,177 13.1 43,062 9.6
Microsoft 33,002 7.2 49,689 11.1
LG Electronics 19,637 4.3 14,882 3.3
Lenovo (including Motorola) 19,280 4.2 17,292 3.9
Huawei 18,590 4.0 14,574 3.2
Xiaomi 14,740 3.2 9,634 2.1
TCL Communication 14,189 3.1 11,956 2.7
ZTE 12,600 2.7 13,845 3.1
Micromax 8,158 1.8 7,791 1.7
Others 161,901.9 35.2 156,195.0 34.8
Total 460,261.7 100.0 448,966.1 100.0

 

“During this quarter, local brands and Chinese vendors came out as the key winners in emerging markets,” said Anshul Gupta, research director at Gartner. “These vendors recorded an average growth of 73 percent in smartphone sales and saw their combined share go up from 38 percent to 47 percent during the first quarter of 2015.”

“Apple’s extension into more Asian markets helped it close the gap with Samsung globally. In the same period last year, there was a difference of more than 40 million units with Samsung; this difference has been halved, within one year, to just over 20 million units,” said he added.

“Despite a weak first quarter globally, Samsung’s performance returned to growth quarter-on-quarter, with an 11 percent increase from the fourth quarter of 2014. We expect Samsung’s drop rate to be slower than that seen in recent quarters with sales of its new S6 smartphones starting in the second quarter of 2015, and its Galaxy Alpha receiving good response,” he said.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy
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