Monday, February 6, 2023

Special Celcom packages for SUNWAY PALS members

Celcom Axiata Berhad in partnership with SUNWAY PALS announced its special packages for SUNWAY PALS members.

(L-R) Evan Cheah, Executive Vice President, President’s Office of Sunway Group, Dato’ Ngeow Voon Yean, Managing Director of Sunway Group’s Property Investment Division, Tan Sri Dr. Jeffrey Cheah, AO, Founder and Chairman of Sunway Group, Dato’ Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad and Afizulazha Abdullah, Chief Business Solutions & Services Officer of Celcom Axiata Berhad.

SUNWAY PALS is a loyalty programme under Sunway Group, a “master community developer” with 12 business divisions across 50 locations worldwide.

Via the new collaboration, Celcom and Sunway said it will embark on a new strategic alliance that encompasses several areas of collaboration, aimed at strengthening customers’ loyalty whilst enhancing the overall customer experience.

In the first phase of this partnership, new and existing SUNWAY PALS members can subscribe to Celcom First Basic RM85 plan for only RM70/month (save up to RM90 for the first 6 months) and Celcom First Elite RM235 plan for RM210/month (Save up to RM150 for the first 6 months. Non-members can register and sign up at SUNWAY PALS website or visit Celcom Blue Cube at Sunway Pyramid.

The companies said that more benefits will be introduced to customers in phases as the partnership roadmap is being drawn up. SUNWAY PALS members will get to enjoy special value packages, exclusive plans and priority access to device launches as well as special discounts on selected devices and services by Celcom.

Dato’ Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad said “As the leading telecommunications provider, the partnership between Celcom and Sunway is a way forward to give recognition to our existing and potential customers. We are thrilled to be working together and by leveraging the knowledge we possess, we are confident of continuous growth of the business.”

Dato’ Ngeow Voon Yean, Managing Director of Sunway Group’s Property Investment Division said, “SUNWAY PALS members will now get to enjoy even more rewards nationwide, in addition to the rewards that Sunway Group has already allocated to our communities. As one of Malaysia’s fastest growing loyalty programme, we are confident that our members will enjoy the enhanced customer experience.”

Under the loyalty programme, SUNWAY PALS members receive reward points and a range of privileges when they make property purchases or spend at the participating Sunway-owned malls, hotels, theme parks, colleges, universities, hospital and its array of participating merchants plus members get to enjoy the benefits of cashless parking and extra hour with no surcharge. More info on the SUNWAY PALS website.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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