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U Mobile Postpaid plans upgraded, now 3GB data for RM28/month

U Mobile announced today that its postpaid plans have been upgraded with more data.

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From left: Jasmine Lee, U Mobile’s Chief Marketing Officer and Lee Fook Heng (right), U Mobile’s Head of Product Marketing

Three existing U Mobile postpaid plans are now upgraded with more data. U28 has been upgraded with 3GB data from 1GB previously, P50 to 5GB of data from 3GB, and P70 with 7GB of data from 4.5GB.

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U Mobile told MalaysianWireless that the additional data quota will only be given to existing postpaid users and those who sign up by 31 August 2015. These postpaid users will continue to enjoy the additional free data after August 2015 until further notice. New U Mobile postpaid customers who sign up after August 2015 will not be able to enjoy the additional free data.

U28 is priced at RM28/month, P50 at RM50/month and P70 at RM70. There are no contract unless the plans are subscribed with a smartphone or tablet from U Mobile.

Details of the U Mobile Postpaid plans below.

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The P50 and P70 U Mobile postpaid plans were recently launched in February this year. It comes bundled with unlimited mobile Internet, calls and SMS services in one single package.

“Consumers in Malaysia are highly connected. There are over 10 million smartphone users in Malaysia. They spend more than 3 hours a day surfing the Internet using their mobile devices. Active mobile social accounts have grown significantly with an increase of approximately 15% since January 2014. Whereas the share of webpage views for mobile devices stands at 35% as of January 2015.”, the Telco said.

“Over 70% of U Mobile subscribers are smartphone users, and we expect this trend to accelerate further as smartphone become an ubiquitous device and the functional epicentre of consumers’ work, play, daily routine and lifestyle. In the past few months, we observed a steep increase in mobile data usage within our network. We believe this trend is aligned with our 3G and 4G LTE rollout. Majority of our subscribers are now enjoying high speed mobile Internet on our superior 3G and 4G LTE network,” said Jasmine Lee, Chief Marketing Officer (CMO) of U Mobile.

“Being a data centric player, U Mobile is constantly observing consumers and market’s demand for mobile Internet connectivity, as well as opportunities to address these demands. This is the rationale behind our action to upgrade the current best postpaid plans and make it even better. We have always been a leader in product innovation and value offerings and we will continue to ensure U Mobile postpaid is the best plan in town,” she added.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy