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100 U Mobile roving trucks to increase sales & improve customer experience

U Mobile is making it even more convenient for consumers to purchase its products and services, as well as improve customer experience with the deployment of 100 U Mobile roving trucks.

U-Mobile-100-roving-trucks

The Telco said that it understands the challenges faced by consumers living in the suburbs, and to address the demand for new flagship devices, the Telco is rolling out brand new roving trucks that will roam into suburban and outskirt areas within Peninsular Malaysia.

Some of the product and services that will be offered via the U Mobile roving trucks include the new Apple iPhone 6 with UMicroCredit financing, prepaid & postpaid plans, including change of SIM. U Mobile told MalaysianWireless that the U Mobile roving truck team will also accept feedback and complaints from customers.

The U Mobile roving trucks will be deployed in different phases, and cater to suburban towns and areas in Central, Northern, Southern and East Coast regions of Peninsular Malaysia:

  • Central: Shah Alam, Petaling Jaya, Ampang, Kajang, Semenyih, Dengkil, Cyberjaya, Cheras, Klang.
  • Southern: Johor Bahru, Batu Pahat, Nilai, Seremban, Malacca, Port Dickson, Muar.
  • Northern: Ipoh, Penang, Alor Setar, Manjung, Sg Petani, Seberang Jaya, Kulim.
  • East Coast: Kuantan, Kemaman, Kota Bahru, Gua Musang, Raub, Temerloh, Mentakab, Jerantut.

Yesterday 30 of its 100 roving trucks were unveiled and flagged-off to kickstart the company’s initiative to bring its brand experience to more customers. The remaining trucks will be deployed to the market in subsequent phases by the end of 2015.

“One of our key strategies for the coming years is to strengthen our distribution network as a way to drive the business forward. The roving trucks sit well within the big picture we have in mind for further market growth, as well as to make our products more visible and accessible,” said Wong Heang Tuck, Chief Executive Officer of U Mobile.

This initiative is part of U Mobile’s aggressive strategy to increase customer touch points for greater accessibility and convenience. To date, U Mobile currently has more than 10,000 traditional touch points, and more than 31,000 alternate channels carrying the Telco’s products.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy