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Celcom Blue Cube offers Fitbit premium wearables

Celcom Blue Cube stores are now offering the Fitbit premium wearables.

Third from left, Tengku Muneer Bin Tengku Muzani, the Head of Touch-Point Strategy & Retail Operations of Celcom Axiata Berhad, Tuan Syed Md Najib Syed Md Noor, Chief Customer Service and Retail Officer of Celcom Axiata Berhad posing with the Fitbit wearables and Celcom staff at Blue Cube @ Sunway Pyramid recently.

Third from left, Tengku Muneer Bin Tengku Muzani, the Head of Touch-Point Strategy & Retail Operations of Celcom Axiata Berhad, Tuan Syed Md Najib Syed Md Noor, Chief Customer Service and Retail Officer of Celcom Axiata Berhad posing with the Fitbit wearables and Celcom staff at Blue Cube @ Sunway Pyramid recently.

The lifestyle-based gadgets namely the Fitbit Surge (RM913.21), Fitbit Charge HR (RM584.91) and Fitbit Flex RM384.91), are part of the refinement process undertaken by Celcom, to “address the ever-changing lifestyle needs”, become technology-friendly and provide “interactive and integrated experience” for its customers, the Telco said.

Available in colours such as black, purple, navy blue, lime green and red and retailing between RM408 and RM968, they were snapped up within hours of being showcased at the iconic Blue Cube @ Sunway Pyramid last Friday.

On Friday at the Blue Cube @ Sunway Pyramid store, customers who subscribed to Celcom to FIRST plans were offered promotional prices with 12% off when they purchased the Fitbit wearables.

The health tracking devices are now available for purchase with a 6% reduction with any subscription or an upgrade of FIRST plans, at 16 Blue Cube stores, and the recommended retail price at six Celcom Xclusive stores, nationwide.

Fitbit, the leading healthy lifestyle technology from the United States, assist one to keep track of their workout exercises, sleep quality, heart rate and daily activities. The activities can be automatically synced wirelessly to one’s mobile phones on Celcom network.

Tuan Syed Md Najib Syed Md Noor, Chief Customer Service and Retail Officer of Celcom Axiata Berhad said the introduction of Fitbit wearables was timely as Celcom is the first telco in the country to embrace the connected lifestyle and customer experience focused store approach. In view of this, 60 Blue Cube and 300 Celcom Xclusive stores will evolve into lifestyle and customer experience focused centres. The refinement process will kick off by the end of this year.

“New technologies and ways to connect with customers are changing our approach in presenting Blue Cube stores to the masses. Celcom is reinterpreting how we can create and capture value, and eventually embrace the omnichannel strategy to provide our customers with seamless and effortless experience.

“Hence, Blue Cube will be a place where customers meet with friendly, knowledgeable staff enthusiasts who will walk them through complete custom connectivity solutions, involving a range of hardware, software and service options, utilising Celcom’s 4G LTE lightning speeds and network strength,’’ he said, adding that the design of the stores will be thematically conceptualised every quarter, to align with the offerings that are being introduced.

Tuan Syed Md Najib said conventionally, customers strolled into Blue Cube stores to perform telco servicing but this will be the good old days of the past.

“Now they can walk into our stores with much more to look forward to as we will cater to a diverse clientele, to fulfil the needs of a larger base of experience to customers,’’ he said, adding that partners that collaborate with Celcom will have the exclusivity of presenting their merchandise at all Blue Cube and Celcom Xclusive stores.

More details on the Celcom website.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy
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