Saturday, June 3, 2023

Merdeka Unity Sale: Lazada, foodpanda, ZALORA, UBER & HappyFresh

In conjunction with the Merdeka celebration (Malaysia National Day), Lazada, foodpanda, ZALORA, UBER and HappyFresh revealed the first ever joint online sale of its kind in Malaysia called Unity Sale, that will run from 26th August – 1st September, 2015.

(L-R) Leon Foong (Uber), Uffe Jordan (foodPanda), Hans-Peter Ressel (Lazada Malaysia), Luca Barberis (HappyFresh), Opal Wu (Zalora Malaysia)
(L-R) Leon Foong (Uber), Uffe Jordan (foodpanda), Hans-Peter Ressel (Lazada Malaysia), Luca Barberis (HappyFresh), Opal Wu (Zalora Malaysia)

It will feature a host offering including more than 20,000 online deals and up to 94% in product discounts across individual products and services being offered by the five participating brands.

Below are some of deal that will be offered starting tomorrow, for one week.

  • Lazada Malaysia: deals up to 94% discount on products and special promotions for purchases made using the Lazada mobile app
  • Uber: RM58 for one ride
  • FoodPanda: Free delivery with promo code
  • Zalora Malaysia: Daily surprise deals with free shipping, up to 94% discounts
  • HappyFresh: RM50 off for 1st time customers and 1 month free delivery. Existing customers get 10% off for their orders

“The Unity Sale is our gift to Malaysians who are celebrating an important milestone – the independence of this country. We are proud to lead this initiative alongside notable eCommerce businesses in Malaysia. This first ever Unity Sale will offer deals up to 94% discount on products and special promotions for purchases made using the Lazada mobile app. We are excited to join forces with our partners in the industry to offer Malaysians fantastic deals, as we all support the country’s aspirations as part of the Digital Malaysia initiative,” said Hans-Peter Ressel, CEO of Lazada Malaysia.

“Our vision is to strengthen the eCommerce ecosystem and what better way than to come together with the biggest players in the industry and celebrate unity in conjunction with National Day”, says Luca Barberis, Managing Director of ZALORA Malaysia.

“We’re excited to be part of this unique campaign – where leading companies are coming together to provide extra value to Malaysians in these trying times. With the cost of private transportation gradually going up, the uberX product aims to help riders save money by using our technology to maximise efficiency. As we extend our coverage across wider parts of Kuala Lumpur, Penang and Johor Bahru, we’re excited to continue providing all Malaysians with a safe, efficient and reliable way of moving around our city.” says Leon Foong, General Manager of Uber Malaysia.

“We are proud to be part of the Unity Sale together with our other partners in the Malaysian e-commerce ecosystem. Malaysia is fertile soil for growth and are happy to support initiatives like these that will help Malaysians save money and enjoy the convenience of shopping online” says Uffe Jordan, Managing Director foodpanda Malaysia.

“We are extremely delighted to join some of this country’s best known names in e-commerce and offer Malaysians another reason to celebrate during Merdeka. We are very proud to represent the last frontier of e-commerce – fresh food and groceries! With next-hour delivery options, professionally trained personal shoppers, free returns at the door and cash-on-delivery payment options, there’s really no risk for consumers to try our service. By moving their grocery spending online, Malaysians can free up their precious time for the things they love most, and during the Unity Sale, they can save money as well!”, says Opal Wu, Managing Director of HappyFresh Malaysia.

In terms of improving customer experience, FoodPanda told MalaysianWireless that it will be reducing its current coverage area to improve delivery time. Lazada said that it has a new warehourse in East Malaysia and will be renting a bigger one in West Malaysia (>200,000 sq ft) at the end of this year so that customers gets to enjoy faster delivery.

From 26th August – 1st September, 2015, Malaysians will enjoy more than 20,000 deals and up to 94% in products discounts in conjunction with Unity Sale across Lazada, foodpanda, ZALORA, UBER and HappyFresh.

For more details on Unity Sale, visit the respecting website.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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