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LINE’s selfie photo app B612 tops 100 million downloads

LINE Corporation announced that its selfie camera app B612 topped 100 million downloads worldwide on October 9. The free app is available for iPhone, Android, and Windows Phone platforms.

LINE-B612-100mil-downloads

B612 is a dedicated selfie camera app made by LINE allowing users to customize their photos with a wide variety of filters and effects. The selfie-optimized app boasts a host of features including the option to automatically switch to the user’s front-facing camera upon start-up, as well as the ability to easily switch between 89 types of filters simply by swiping to the left or right. 

LINE said the B612 app’s number of users grow very rapidly in conjunction with the advent of “selfie culture” worldwide, topping 50 million downloads worldwide on May 23, 2015. The app has taken the number one spot in Google Play’s photography category in 21 countries, and 35 countries in the App store.

The app continues to introduce new features, such as the “selfie party in a box” feature, which allows friends in different locations to make a collage of their video selfies together, as well as the option to edit photos not taken with the B612 app. These enhancements have led to significant user growth in countries in Eastern Europe, including Belarus, Romania, and Ukraine, culminating with the service topping 100 million users on October 9, 2015, and also reaching 50 million monthly active users worldwide, it said.

App Overview
B612
Supported devices: Android, iPhone, Windows Phone
Supported languages: Chinese (Simplified and Traditional), English, French, German, Indonesian, Italian, Japanese, Korean, Malay, Portuguese, Spanish, Thai, Turkish, and Vietnamese

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About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy