Sunday, March 26, 2023

Digi Customer First Day: Over 2,000 Digizens connected with customers

Digi Telecommunications Sdn Bhd celebrated its annual Customer First Day on Thursday last week where over 2,000 Digizens nationwide were mobilised to connect with customers.

Digi CEO Albern Murty showing a customer how to enjoy a better digital experience with Digi’s mobile applications.

Themed “Let’s Inspire!”, this is the first time Digi has celebrated its Customer First Day in all key market centres across Malaysia with senior management team members leading customer activities in the Klang Valley, Penang, Johor Bharu, Kuantan, Kuching and Kota Kinabalu simultaneously.


Digi said that Customer First Day captures the “company’s determination to create the best experiences for its customers”. This time, Digizens helped customers “activate their digital lifestyles” through these free apps: MyDigi, Capture, Digi Music Freedom and Asia Live. Customers were also able to enjoy special promotions by flashing any one of these app icons at any Digi Store nationwide.


Digi’s Chief Executive Officer, Albern Murty. Albern said, “Making Digi more relatable to customers is crucial for us to better understand how we can continue delivering better customer experiences. Our customers’ honest feedback and willingness to openly engage with us inspires us to be better and become more than just a telco. When we connect with our customers like we did today, it makes it more personal and sincere. And we saw that today with the response we received from customers when showing them how to enjoy a better digital experience with our mobile apps – it has been a very satisfying Customer First Day.”

“Customer First Day will remain a priority for Digi in the coming years as a strong reminder of what’s truly important to our business – our customers, and the need to bring the best of internet to them,” said Albern.

Digi is an affiliate of Telenor Group, one of the world’s major mobile communications providers. Customer First Day is a global activity to appreciate loyal customers across Telenor’s 13 business units, reaching 189 million customers worldwide. Digi has 11.8 million customers in Malaysia.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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