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Huawei shipped 27.4 million smartphones in 3Q15

Huawei Consumer Business Group announced its performance results for the third quarter of 2015 (3Q15), reporting steady growth in smartphone shipments.

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Total smartphone shipped by Huawei for the three months that ended September 30th reached 27.4 million units, representing a year-on-year increase of 63%. Industry-wide smartphone shipments for 2015 meanwhile are expected to grow by just 9.3%, year-on-year, it said.

Mid-to-high-end devices accounted for 33% of those shipments – up seven-percentage-points over the previous quarter.

Huawei’s smartphone shipments to Europe and the Middle-East-and-Africa regions grew by 98% and 70% respectively year-on-year. The division also reported a year-on-year shipment increase of 81% in China.

Shipments for the company’s flagship Mate 7, P7 and P8 devices have reached 6.5 million, 7.5 million and 4 million units respectively.

Demand for mid-to-high-end Huawei smartphones in Europe account for 12.4% of the overall smartphone market in Spain, and 45.7% of the country’s high-end 400-500-euro-device market.

In Italy, Huawei said it maintains 10.9% of the overall market and 27.9% of the high-end market.

Huawei said that a recent report from GFK indicated that the company has managed to keep itself among the world’s leading three smartphones makers for the January to August–period this year with a market share of 9.5%. Huawei continues to lead the China market as of September 2015 with a market share of 15.2%. Huawei is also among the top three smartphone makers in Australia, Belgium, Italy, Portugal, Spain, Switzerland and New Zealand.

“This quarter’s results clearly showcase the continued success of our growth strategy,” said Richard Yu, CEO of Huawei Consumer BG. “We are especially proud of the stellar growth we’ve seen outside of China and the increased demand for our mid-to-high end devices. “At this rate, we are confident in our ability to reach our smartphone shipment target of 100 million units by year’s end.”

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy