Samsung Malaysia Electronics announced its collaboration with Digi Telecommunications Sdn Bhd (Digi), in an effort to enhance customer service across Malaysia.
Via the collaboration, the both companies have set up “Samsung Android Hub’ in ten selected Digi Stores nationwide, aim to elevate shoppers’ experience through “first-class” customer engagement.
As part of its customer service programme, Samsung is deploying its product consultants or Galaxy Masters at selected Digi Stores to engage customers with personal tutorials on their desired Samsung Galaxy devices. The 1-on-1 training is available daily and includes assistance in basic Galaxy device setup, diagnosis and troubleshooting, as well as post purchase service to Digi customers who purchase any of the Galaxy devices.
Digi Stores with Samsung Android Hub:
| Digi Store | Details | State |
| Sunway Pyramid | Lot LG2.69 Lower Ground 2, No 3, Jalan PJS11/15, Bandar Sunway Pyramid, 46150 PJ, Selangor | Selangor |
| The Gardens | S-233, 2nd Floor, Gardens Mall, Mid Valley City, Lingkaran Syed Putra, 59200 KL. | Kuala Lumpur |
| Ipoh Greentown | Lot C-01-04, No 2, Ground Floor, Persiaran Greentown 3, Greentown Business Centre, 30450 Ipoh. Perak | Perak |
| KLIA 2 | Lot L2-75, Terminal KLIA2, KL International Airport Jalan Klia 2/1,64000 KLIA Sepang ,Selangor | Selangor |
| Pulau Tikus | 368-1-05, Bellisa Row,Jalan Burmah, 10350 Pulau Tikus, Penang | Penang |
| Taman Molek | 6 & 8, Jalan Molek 1/12, Tmn Molek, 81100 Johor Bahru, Johor | Johor |
| Kuching | Lot 506-507, Section 6 KTLD, Jln Kulas Tengah, 93400, Kuching, Sarawak. | Sarawak |
| One Borneo | Lot G612, 1 Borneo Hypermall, Jalan Sulaman, 88450 Kota Kinabalu, Sabah | Sabah |
| Plaza Merdeka | No 2 Jalan Plaza Merdeka, Plaza Merdeka, 75000 Melaka | Melaka |
| Kuantan | No 91 Jalan Tun Ismail 25000 Kuantan Pahang | Pahang |
A dedicated “Showtime Presentation” on the Galaxy devices are also scheduled to take place weekly to educate customers as well as create awareness and improve shoppers’ knowledge on Android platforms. With ten consumer driven topics that cater from beginner to advanced users, the structured training programmes and activities facilitated by Samsung’s Galaxy Masters are expected to improve shoppers engagement and user experience, Samsung said.
Aside to guiding and assisting with customers’ queries, the Samsung Galaxy Masters are also tasked with managing the Samsung Android Hub corner and play a role in assisting the store manager to conduct in-store product training for Digi sales representative. While the focus primarily lies in boosting customer service, the collaboration between Samsung and Digi also allow for professional growth among Digi sales consultants, it said.
To mark the launch of Samsung Android hub in Digi Stores, customers are presented with a limited time offer on its device plan and accessories. Customers looking to purchase selected Samsung Galaxy devices will enjoy additional RM100 off on devices plans, 40% percent off selected accessories and a free wireless charger (while stocks last). Freebies will also be given out during the scheduled showtime presentations.
“At Samsung, we offer more than just devices; we offer the experience. Familiarity and understanding of a product influences the experience and the way a customer thinks and feels about a product and a brand. In the case of mobile devices, customers are more often than not only experiencing half of the phone’s capabilities and we want to change that. As such, we are investing time, capital and talents to drive the awareness and educate customers through interactive platforms and personalised presentations and tutorials,” said Lee Jui Siang, Vice President, Mobile, IT and Digital Imaging of Samsung Malaysia Electronics.
