Home Devices Asus ZenFone Zoom, the world’s thinnest 3X Optical Zoom Smartphone

Asus ZenFone Zoom, the world’s thinnest 3X Optical Zoom Smartphone

The Asus ZenFone Zoom (ZX551ML) smartphone was announced in Malaysia last week. Asus Malaysia said that ZenFone Zoom is the world’s thinnest 3x optical-zoom smartphone with a 13MP PixelMaster rear camera and 3X Hoya lens in a body that measures just 5mm at the edges.


Key features of the Zenfone Zoon, according to Asus Malaysia:

  • See the world up close: World’s thinnest 3X optical-zoom smartphone with 13MP PixelMaster camera, 10-element lens, laser auto-focus and 5mm edge
  • Pocket-sized DSLR experience: Periscopic innovation, SmartFSI sensor, 52MP Super Resolution, 5cm macro shots and pro-style Manual mode
  • PC grade performance: 64-bit quad-core Intel Atom processor, 4GB DDR3 RAM, 128GB storage, 250Mbit/s LTE, BoostMaster fast-charging and Full HD display
  • Incredible camera outcome and expansion of ultimate photography experience: 32-second long exposure, 5cm close-up macro, 28 – 84mm focal length


Asus ZenFone Zoom (ZX551ML) Specifications:

Processor PC-grade 64-bit Intel Atom Quad Core CPU 2.5GHz
Operating system ASUS ZenUI under Android 5.0 (Lollipop)
Display 5.5-inch with 1920 x 1080 (Full HD) resolution and 403ppi pixel density

IPS display with 400cd/m2 brightness and full-screen lamination

Scratch-resistant Corning Gorilla Glass 4 with anti-fingerprint coating

PixelMaster cameras Rear: 13MP, f/2.7- to 4.8-aperture, 10-element, 3X optical zoom Hoya lens, with optical image stabilization (OIS), laser auto-focus and dual-color Real Tone flash

Front: 5MP, f/2.0-aperture, wide-angle 88-degree lens with Pano Selfie

PixelMaster features include Low Light mode, Backlight (Super HDR) mode, Beautification mode, Professional (manual-settings) mode


(Network support varies by country)

Memory and storage 128GB ROM


Micro SD card slot (up to 64GB supported)

Wireless 802.11ac, Wi-Fi Direct, Bluetooth® 4.0
Connectors 3.5mm audio jack, single micro-SIM
Location sensors GPS, A-GPS, GLONASS
Other sensors Accelerometer, proximity, ambient light, gyro, digital compass and Hall-effect sensors
Battery 3000mAh non-removable lithium-polymer
Colors Pure Black, Ceramic White
Dimensions (H x W x D) 158.9 x 78.84 x 11.95~5mm
Weight 185g
Retail Price (+GST) RM 2,099
Availability End-January 2016


According to Asus, designing the word’s thinnest optical-zoom smartphone required innovative thinking, with ASUS engineers rotating ZenFone Zoom’s lens mechanism to create a compact, intricately-calibrated periscope-style layout. Coupled with a Panasonic SmartFSI image sensor, ZenFone Zoom captures more light and more color — revealing detail and beauty in both natural and low-light compositions that other smartphone cameras will never see, it claims.

The Asus Zenfone Zoom will be available at end of January 2016, with a retail price of RM2099.

At the launch, the Taiwan-based company also announced the Asus ZenFone 2 Deluxe Special Edition at RM1799 and Asus ZenWatch 2 at RM649.

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