Malaysia’s number 1 shuttler, Dato’ Lee Chong Wei has been named the brand ambassador for XOX Mobile.
The mobile virtual network operator (MVNO) said that the brand’s signing of Malaysia’s legendary badminton hero is viewed as a branding coup that will see a higher profile for XOX Mobile among the population of this “badminton-mad nation”, and possible gains in subscribers.
XOX Mobile currently has 920,000 subscribers. It claims that profit after tax is at RM1.17million for the last four quarters, on the back of RM90.95 million in revenue for financial year ended June 30, 2015.
In a statement, XOX Mobile said it has allocated RM30 million for marketing and promotion activities in 2016, and there are expectations that the signing of Dato’ Lee for two years will result in much higher brand visibility.
“We are not number 1 yet, unlike Dato’ Lee but we are making strong inroads into the very competitive telco industry. We are innovating, experimenting with new plans, services, partners and we have appeal to value-conscious consumers who know a good deal, and will grab it. That’s why Dato’ Lee Chong Wei and XOX Mobile are an ideal match – we share many of the same qualities”, says XOX Bhd Group CEO, Ng Kok Heng.
Dato’ Lee Chong Wei said that he was delighted to be the brand ambassador for XOX Mobile having used the brand’s telco services for two years, and having worked with them as part of the Badminton Association of Malaysia (BAM).
“I do take a long time to decide on partnering with any brand, as I must first try it out for myself and be confident that it delivers. In the case of XOX Mobile, I use their pre-paid and post-paid service for myself, and my family and so far coverage, data, billing and customer service and support have been excellent. Thus I can recommend them based on personal experience,” said Dato’ Lee.
“We will be working closely with Dato’ Lee on branding and other activities that will be of benefit to our subscribers. XOX Mobile aims to up our game further by learning from a global champion. Look out for us in 2016,” Ng added.