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Celcom launches new Game Store, Contest & Content Download Portals

Celcom Axiata Berhad launched 3 new portals today as part of its Over-the-Top (OTT) brands, namely Big Win, emomi365 and Game Store.

(L-R), En. Zalman Aefendy Zainal Abidin, Chief of Sales and Marketing Officer, Celcom Axiata Berhad, Pn. Masdiana Sulaiman, Head of Brand Management (ADD ON and OTT) and Dato’ Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad launched the new three portals namely, Big Win, emomi365 and Game Store.

(L-R): Zalman Aefendy Zainal Abidin, Chief of Sales and Marketing Officer, Celcom Axiata Berhad, Masdiana Sulaiman, Head of Brand Management (ADD ON and OTT) and Dato’ Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad launched the new three portals namely, Big Win, emomi365 and Game Store.

Big Win is a contest portal targeted to those who love contest and quizzes, emomi365 is content store while Game Store offers mobile games. More details below.

Big Win
Big Win is a trusted contest portal that comes with fun contest ranging from trivia, treasure hunt, board games and so on for hours of endless thrills and excitement.

Celcom-BigWin-Contest-Portal

Celcom told MalaysianWireless that Big Win will be supported by advertising and sponsored contest. Users can participate for free most of the time but in some contest, users may need to purchase something (like content) to participate.

In conjunction with the launch, Big Win is currently running a contest called Dig For Gold, offering total prizes worth up to RM200,000 in gold bars.

More details at the Big Win website: www.bigwin.com.my

Game Store
Game Store is a mobile gaming portal. It offers more than 1,000 mobile games from leading game companies.

Game Store offers various collection of latest mobile games ranging from casual, action, racing, adventure, sports and more that has been optimised for all mobile device compatibility. Game Store is open to all Celcom and soon non-Celcom subscribers. The mobile payment (PayPal and Credit Card) for non Celcom will be made available in next updates.

Game Store portal is only accessible from a mobile phone: www.gamestore.com.my

emomi365
emomi365 is a portal that offers variety of fun digital products and content ranging from music, applications, videos, games and others for every special celebrations and occasions for 365 days.

Powered by over 140 content providers, Celcom said that the portal has been designed to be simple and easy for customers to experience. Customers can also share any of the products and content with their friends and family on social network to celebrate special moments.

In the future, Celcom customers will be able to pay contents for friends and family.

Details at www.emomi365.com

celcom-emomi365

According to Celcom, the 3 new portal are integrated with features like secure login, safe transaction, updated offerings and customers have complete control over their personal information.

Zalman Aefendy Zainal Abidin, Chief of Sales and Marketing Officer of Celcom Axiata Berhad said “We are committed to listen closely to our customers and introduce service that matter most to them.”

“In order to stay relevant, we will innovate our products and services to cater the ever changing customer digital needs. Our commitment is to enrich their lives with distinctive products and services, delivered with a customer-centric attitude,” he said.

Zalman added, “As such, Celcom has walked milestones today – as we have provide a new platform that enabled a trusted transaction where we empowered customers to put in their password before any digital content purchases. This will fulfil the customers’ requirements of their digital needs to be fast, reliable and secured.”

Adding on to this, Celcom will also offer an integrated mobile carrier payment service for its customers who prefer to make purchases and pay bills through their mobile devices. When making purchases from any of Celcom’s digital services offered, Celcom customers can rest assured with the safest and most secured payment methods.

Meanwhile, Zalman revealed that the Telco now has more than 200,000 paying Yonder Music subscribers. Yonder Music is a music streaming service available exclusively to Celcom customers in Malaysia.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy