Lionel Messi, one of the world best professional football player, who plays for Spanish club Barcelona and the Argentina national team, has been appointed the latest Global Brand Ambassador for Huawei.
The partnership with Lionel Messi showcases the brand’s alignment with people and brands that demonstrate, and strive towards its shared value of connecting greatness, Huawei said.
“Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei puts great devotions. We both honor the path we walked to what we have achieved, and with each new challenge we renew our commitment to find the path to success.” said, Kevin Ho, President, Handset Business, Huawei Consumer BG.
“We are happy to announce our collaboration with an extraordinary individual who inspires people all over the world to pursue their dreams, to face challenges to become better with each day. A man who shares a lot of the same values with the Huawei brand and who is always looking for opportunities to reach greatness.” said Tyrone Liu, CEO Consumer Business Group for Huawei Latin America.
“Huawei believes that sports are a great way in which people enrich their lives and that is why our commitment towards sports in general and football in particular, is so strong. In the last few years, we have invested in several teams – like the América, Santa Fe, Sporting Cristal, Arsenal, Atlético de Madrid and the AC Milan – that inspire people all over the world and in players who we believe share our brand values such as Robert Lewandowski and Alexis Sánchez, and now Lionel Messi.” he added.
Lionel Messi said: “You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness. The day you think there are no improvements to be made, you have to keep working for reaching other achievements.”
Huawei claims that it has now become the top 3 smartphone manufactures around the world. Its latest smartphone, the Huawei Mate 8 has shipped around 3 million units to consumers all over the world since its official launch on 26th November 2015.