Thursday, March 23, 2023

11street partners with Celcom, new Magic SIM customers get 10% discount on reload for 1 year

11street celebrated its one-year anniversary yesterday by announcing a collaboration with Celcom Xpax, the main prepaid brand for youth under Celcom Axiata Berhad.

Hoseok Kim, 11street’s CEO and Zalman Aefendy Zainal Abidin, Celcom Axiata’s Chief of Sales and Marketing Officer posed with 11street’s Brand Ambassadors, Zizan Razak and Elizabeth Tan
Hoseok Kim, 11street’s CEO and Zalman Aefendy Zainal Abidin, Celcom Axiata’s Chief of Sales and Marketing Officer posed with 11street’s Brand Ambassadors, Zizan Razak and Elizabeth Tan

As part of the collaboration, new Magic SIM purchased through the 11street app will allow customers to get 10% discount on every reload at 11street for the next 12 months. Magic SIM from Xpax cost RM5 and comes with free shipping from 11street.

11street’s CEO, Hoseok Kim said, “11street constantly look for the best deal in town to offer its customers, and this timely collaboration comes in handy to help Malaysians save more.  Sharing the same view, both 11street and Xpax are committed to provide high quality products and services to Malaysians at competitive prices.”

During the event, Zalman Aefendy Zainal Abidin, Chief of Sales and Marketing Officer, Celcom Axiata Berhad highlighted, “Prepaid users are the larger segment of our customer base, and understanding the market preference, we want to ensure that only the best deals and services are brought to our customers. We continuously seek for channels to extend our reach to the users, either existing or potential.”

“Being on board 11street will expand the avenue further for our customers to obtain our product. Via this channel, we are keen to create more demand for Magic SIM from Xpax, the prepaid product with more credit, more internet, as well as adding on more subscribers to our prepaid customer base.  Furthermore, the yearlong promotion on reload savings will benefit our customers greatly,” he added.

Apart from the exclusive reload savings promotion launch, the two new brand ambassadors, Zizan Razak, prominent local actor-cum-entertainer and Elizabeth Tan, Malaysia’s YouTube sweetheart-turned-singer made their first appearances at 11street’s anniversary celebration.

“Looking at both Zizan and Lizzy, a young and dynamic brand like 11street could very well relate to their boundless youth and energy that exuberates through their passion and enthusiasm to take the bulls by the horns. Honing these positive vibes, we believe the duo will bring 11street to greater heights and be loved by all Malaysians as much as they are now,” Kim said.

Along with this, as a treat to 11street’s loyal app consumers, 11street has also officially launched the ‘11 Days of Shocking Giveaways’ with irresistible deals at lowest price. During the 11 Days of Giveaways campaign, Shocking coupons will be available every day for popular brands, including BHPetrol, Caring Pharmacy, Laneige, Melissa Shoes, OPPO, Seagate, Tefal, TGV and more.

11street in Malaysia is hosted by Celcom Planet Sdn Bhd which was established in November 2014. Celcom Planet is a joint venture between Celcom Axiata Berhad (49%) and a leading Korean e-commerce online marketplace provider, SK Planet Ltd (51%). SK Planet is a wholly-owned subsidiary of mobile operator, SK Telecom.

Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Indonesia, known as n11 and elevenia, respectively.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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