Monday, May 29, 2023

Free Data Access to Waze via U Mobile network, 2 million Waze users in Malaysia

U Mobile, one of the fastest mobile network in Malaysia, has partnered with Waze, the world’s largest community-based traffic and navigation app. Through this partnership, U Mobile’s customers will enjoy free data access to the app from today until 31st of December 2016.

Edward Ling, Head of Malaysia Sales for Waze (left)
Edward Ling, Head of Malaysia Sales for Waze (left) and Jasmine Lee, Chief Marketing Officer of U Mobile

All U Mobile subscribers with data bundled plans (except for MB Day) will have unlimited usage for Waze. All usage on Waze will not be deducted from customer’s data quota. This applies to:

  • Postpaid Plan: All Postpaid plans with monthly data bundled
  • Prepaid Plan: All Unlimited Mobile Internet (UMI) Plans
  • Broadband plans: MB15, MB40, MB68, MB128 and MB128N

U Mobile said that eligible customers will continue to enjoy Waze at high speed Internet even when they have exhausted all their data quota.

Jasmine Lee, Chief Marketing Officer of U Mobile, shared that the partnership is fitting as Waze is one of the most widely used apps by U Mobile customers. “We are a data-centric telco, one that is always looking at ways to enhance our customers’ data experience, whether in terms of value or quality of experience. By partnering with Waze, we are able to reward our customers by giving them free data access to the app. Our customers will be encouraged to play a more active role in updating traffic situations in Malaysia via Waze as their data quota will not be utilised.”

Edward Ling, Head of Malaysia Sales for Waze, said, “Waze has more than 2 million monthly active users in Kuala Lumpur, driving nearly 263 million kilometers with the app each month. By eiminating cost barriers, U Mobile’s free data partnership entices more drivers to join the Waze community to outsmart traffic together, whether on a daily commute or around major traffic events like Hari Raya and Chinese New Year. Malaysian drivers won’t have to worry about going over data limits, providing further peace of mind on daily commutes. We look forward to seeing how our community grows through this partnership.”

Waze is a GPS-based navigation application program for smartphones and tablets with features such as turn-by-turn navigation and user-submitted travel times and route details. Google acquired Waze in 2013.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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