Telekom Malaysia has said that there’s a possibility of revising its pricing for broadband service.
However it is still unclear if this means cheaper Streamyx and Unifi pricing.
Story on TheEdgeMarkets.
[box type=”info” align=”aligncenter” ]Telekom Malaysia Bhd (TM) is not ruling out the possibility of revising its pricing and product offerings amid intense competition in the industry.
Its managing director-cum-chief executive officer, Tan Sri Zamzamzairani Mohd Isa, said product pricing and offerings are always market-driven, but TM will also compete on pricing whenever there is a need to do so.
“We are in a competitive environment. We will compete on price when we see fit, but for TM, we will always want to compete in value. So, it is not just pure pricing. [What is] more important is the value we can provide to our customers,” he told a media conference after TM’s annual general meeting yesterday.
Zamzamzairani said TM recently introduced new broadband packages to get customers to upgrade their plans. “We have just introduced new plans, Unifi Advanced and Unifi Pro, which provide customers even better experience with higher speed and value-added packages. Once we have these high-end packages, it is about how well we can persuade them to upgrade,” he said. – Source[/box]
