Digi Telecommunications Sdn Bhd celebrated its annual Customer First Day (CFD) today by mobilising over 1,400 Digizens (Digi employees) nationwide to connect with its customers.
The event saw Digi employees flooding the streets in six major cities with the aim of engaging customers and introducing some of Digi’s digital services. The company said it is working towards its “ambition of transforming into a digital service provider by 2020 and becoming customers’ favourite partner in digital life.”
The Telco said that this year’s CFD was extra significant for Digi as it is raising awareness towards the growing problem of cyberbullying in line with Telenor Group’s Be Smart Use Heart initiative. Telenor’s Safe Internet studies conducted in late 2015 and early 2016 found a high incidence of cyberbullying in its Asian markets, with 37% of Malaysian students having experienced either ‘being bullied or disturbed online’, ‘being bullied by the same person both online and offline or even having actually engaged in the act of bullying others online. Digi is an affiliate of Telenor Group, one of the world’s major mobile communications providers present in 13 countries in Europe and Asia with over 208 million customers.
Commenting on this year’s cyberbullying-themed CFD, Digi’s Chief Executive Officer Albern Murty said, “Cyberbullying here in Malaysia is on the rise. Digi strongly believes in having a safer and better internet experience and we make it a priority to educate both children and adults alike on the serious threat it poses.”
Albern said, “Making Digi more relatable to customers is crucial for us to better understand how we can continue delivering better customer experiences. Our customers’ honest feedback and willingness to openly engage with us helps us to be better and work towards our goal of becoming their favourite partner in digital life.”
During its Customer First Day (CFD) celebration, Digizens showcased the company’s digital products like the MyDigi app that gives customers control over their Digi accounts, Digi’s new Family Safety app designed to provide location and parental control, as well as the value in the new Prepaid packs – Digi Prepaid LiVE and Best. Customers were also treated to special CFD promotions.
“Customer First Day will remain a priority for Digi in the coming years as a strong reminder of what’s truly important to our business – our customers, and the need to bring the best of the internet to them,” said Albern.
In following up with this effort to raise awareness on cyberbullying, Digi is organizing the “Us vs. Cyberbullying” event in Petaling Jaya on 1 Oct (Saturday) where the public are invited to come and learn more about this issue. Held in PJ Boulevard from 10am to 5pm, the event includes many edutainment activities and performances by local artistes KRU, Johanis Sani, Nur Amirah, Juztin Lan and Back2Basixx. The event is held in partnership with Astro, Petaling Jaya City Council (MBPJ), the Communications and Multimedia Ministry (KKMM), Malaysian Communication and Multimedia Commission (MCMC), Royal Malaysian Police (PDRM), UNICEF and several non-government organisations (NGOs). The even is open to all and entrance is free.