Monday, May 29, 2023

Grab partners with Maybank to Accelerate Cashless Adoption

Grab, the on-demand transportation provider in Southeast Asia have announced a strategic partnership with Maybank, South East Asia’s fourth largest bank by assets to drive the acceptance and usage of Grab’s new cashless payment method, the GrabPay mobile wallet.

grab maybank cashless
L-R: Michael Foong, Group Chief Strategy Officer of Maybank; Datuk Abdul Farid Alias, CEO of Maybank, Anthony Tan, Group CEO & Co-Founder of Grab and Ooi Huey Tyng, Managing Director of GrabPay Singapore, Malaysia and Philippines.

Grab, which received its e-money license from Bank Negara Malaysia in December 2017, is set to launch its GrabPay mobile wallet in beta in the coming weeks.

With the partnership and support of Maybank, Grab consumers will not only be able to use GrabPay mobile wallet at GrabPay merchants, but will also use their mobile wallet at Maybank’s key merchants thereby making GrabPay accepted at a wider network of merchants. Similarly, Maybank customers will also have the option of paying via Maybank QRPay at GrabPay merchants.

In addition, through the partnership, consumers will soon have the added convenience of directly topping-up cash to their Grab mobile wallet via Maybank2U, Maybank’s Internet banking portal. Maybank customers who use GrabPay as a payment method for rides and other services on Grab will enjoy exclusive benefits and rewards. However no further details are available right now.

Grab and Maybank will collaborate to bring more merchants into the mobile payments network, where merchants can benefit from new marketing possibilities through the GrabRewards platform and easy new ways to track transactions through the GrabPay app.

Group President & CEO of Maybank, Datuk Abdul Farid Alias said that the collaboration with Grab was part of Maybank Group’s ongoing efforts to provide customers with even more digital conveniences that would not only enrich their online experience but also enhance their lifestyles. “We are continuously looking to introduce products and services which offer better value by leveraging on cutting-edge technology and a deep understanding of our customers’ needs. With this partnership, our customers will not only enjoy a seamless experience when transacting through GrabPay but also a host of exclusive benefits that would reward them with substantial savings in the long run. This is very much in line with our strategic objective of becoming the digital bank of choice in the region.”

Through the same Grab app, consumers will be able to access not just transport services, but other important everyday services such as ordering and paying for food and drinks, paying for items purchased at shops or making money transfers to friends. All payments made via GrabPay will also earn consumers GrabRewards which can be used to redeem discounted rides, or other lifestyle items in the GrabRewards catalogue.

In addition, through the GrabPay ecosystem, micro-entrepreneurs (which include driver-partners and merchants) can also go cashless and gain additional income as Malaysia moves towards a cashless lifestyle.

Maybank already have presence in the cashless market with Maybank QRPay, MaybankPay, and SamsungPay. The Bank has leading market shares in both the cards and online banking businesses in Malaysia.

Ooi Huey Tyng, Managing Director, GrabPay Singapore, Malaysia and Philippines, said, “This partnership underlines the strength of Grab’s collaborative approach. The whole industry needs to come together to make the cashless economy a reality in Malaysia. We are honoured to partner with Maybank which not only shares our vision of a cashless payments future, but also recognises Grab as ideally poised to help make this a reality. With GrabPay mobile wallet as the leading payment method on our Grab app, it will build an interconnected ecosystem of our services, thus making Grab an everyday app to complement consumers’ everyday lifestyle.”

This partnership is subject to relevant regulatory approvals and further details will be announced in due course, Grab said in a statement.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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